I love to cook and I love to eat. Whether it's on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is like a giant recipe. You'll hear lots of people making claims that you don't need paid search if you are investing in SEO or vice versa. Just like ingredients of any good recipe,