Anyone else out there hiding behind the sofa as the next digital creation appears from the darkness to terrify an already confused and overwhelmed media community? Just me, then? Mind you, I was afraid of the Cybermen. Digital media shouldnt be a scary place yet the pace of change in the sector sometimes makes you wonder if youll ever truly get to grips with constantly evolving challenges and opportunities that define and then almost immediately re-define the sector.

Anyone else out there hiding behind the sofa as the next digital creation appears from the darkness to terrify an already confused and overwhelmed media community? Just me, then? Mind you, I was afraid of the Cybermen. Digital media shouldnt be a scary place yet the pace of change in the sector sometimes makes you wonder if youll ever truly get to grips with constantly evolving challenges and opportunities that define and then almost immediately re-define the sector.

So after nearly four months of planning, developing, refining, creating and curating we are now live with Microsoft Advertisings Ford C-Max re-launch. What started out as a kind of Could we really pull this off? creative pipe dream is now manifest as a fantastic stand-alone microsite within the MSN UK portal.