Since the launch of Windows Phone 7 last year, app developers have been monetizing their Windows Phone 7 apps with the Microsoft Advertising Ad SDK for Windows Phone 7, which is powered by the industrys first, real-time bidded Mobile Ad Exchange. The SDK is designed to maximize in-app advertising revenue by empowering multiple ad networks to bid on mobile inventory at the exact moment when an impression is served, increasing yield and reducing waste.

Today, we are excited to announce the expansion of Windows Phone 7 in-app inventory to additional demand partners on the Microsoft Advertising Exchange. Now buyers including all of AppNexus online demand sources, a variety of ad networks, demand side platforms )DSP(, agency holding companies and leading online advertisers can bid in real-time on this valuable mobile in-app inventory in all countries where Windows Phone Marketplace is currently live. Smart,

Today, we are excited to announce the expansion of Windows Phone 7 in-app inventory to additional demand partners on the Microsoft Advertising Exchange. Now buyers including all of AppNexus online demand sources, a variety of ad networks, demand side platforms )DSP(, agency holding companies and leading online advertisers can bid in real-time on this valuable mobile in-app inventory in all countries where Windows Phone Marketplace is currently live. Smart,