If youve been following our posts on reporting, youve now seen an overview of the various reporting types and learned more about the standard reports available to all Media Console users. As you learn more about reporting and the needs of your business, you may decide that you need a report customized for you. Thats where user-defined reports come in. While you can copy existing standard reports and modify them slightly,

Understanding the many methods of analyzing and optimizing your ad campaigns is key in getting the most for your ad dollars. Whether you are new to the Atlas Media Console world or a long-time user looking to improve your campaigns performance, you can always find a new way to crunch the numbers and provide additional data points. That's why we are posting a multi-part series explaining the Media Console reporting tools available to you, our users.