Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms.

Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they key. If you haven't structured your test, then you're testing for testing sake.

Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight.

Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

In the Financial Services category, 2011 will be remembered as a year of volatile swings. The stock market has seen massive daily swings, and has been teetering on a global crisis. What does all this, as well as the continued evolution of search.