Managing a variety of different ad platforms can certainly be a challenge, and sometimes too much for anyone to even think about. Knowing this, we've taken the time to develop some very helpful visual training videos and text based tutorials that.

One of the more frequent support inquiries we get on a regular basis revolves around our editorial guidelines. It can be difficult to have to keep track of different sets of these guidelines across multiple advertising solutions. Luckily we've built.

On Friday, June 13th we hosted the 2nd round of adChamps, this time hosted in London under the watchful eye of our very own Mel Carson . As expected, the event was a huge success from sharing upcoming launches, to gatherng feedback from advertisers to.

In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising.

We wrap up our US Ad Services Meet The Team series with a sit down with Sarah Reagan , Alan Amerault and Lauren Taft-McPhee , all Media Specialists on the US Ad Services Team. They share their insights on the industry, what it's like to work at Microsoft.

A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can: Easily and quickly build out or expand keyword lists. Effectively plan keyword strategy based relevance, cost history, volume,

Managing a variety of different ad platforms can certainly be a challenge, and sometimes too much for anyone to even think about. Knowing this, we've taken the time to develop some very helpful visual training videos and text based tutorials that can help you learn more about adCenter, and hopefully have you managing your campaigns more efficiently. In addition, you can leverage that learning, to help you become Microsoft adCenter accredited.

In this week's video edition my sit down interview with Fat Brain Toys founder, Mark Carson. Mark's story is an interesting one and is a true example of someone fulfilling a need in their own life and turning it into a successful business. Be sure to check out Fat Brain Toys at: http://www.fatbraintoys.

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In Part 2 of this series, I sat down with Kunal Das, Faye Marie Trapani, & Sumit Shukla, all Search Media Strategists and Analysts.

In this week's video we showcase our sit down with Charles Thrasher and Bill Bledsoe from the US Ad Services Team. Charles is currently a Project Lead with a rich history of client facing and Analytics experience. Bill Bledsoe, a Media Specialist, has an extensive API servicing background. Both share their insights with us this week on their expertise and thoughts on the industry.

Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword research tools. The adCenter Add In For Excel can: Easily and quickly build out or expand keyword lists. Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.

In this week's video edition my sit down with SEM and Contextual Advertising guru, Jennifer Slegg. We had the opportunity to sit down and discuss her background, views on the industry and other SEM/Contextual gems. Be sure to check out Jennifer's blogs a http://www.jenniferslegg.com/ and http://www.jensense.com/ .

While in NY for SES 2008, I had the chance to sit down with a few members of our NY account teams and discuss their backgrounds, client experiences, and insights as to how they service their clients and what they see for Microsoft in online advertising down the road. In this week's edition, I sat down with Alyssa Miller, Tom Britton, and Teresa Elliott, all Search Media Strategists.