People say social media is unicorn, but its really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, its largely the same. Lets compare email marketing and social media. Market Size According to Forrester Research, U.S. companies will spend $1.

Co-authored by Jay Baer and Amber Naslund Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.

People who say social media isnt measurable arent looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isnt measurability, its knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics.

Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of who owns social media? Is it marketing? Public relations )PR(? Customer service? The answer is . . . yes. For the long-term, anyway. Youre not likely at the point yet where you have social media wired into everything. Right now,