ANA Masters of Marketing attendees were treated to a case history from Cheryl Callan, Senior Vice President, Marketing - Weight Watchers International, Inc. Cheryl set the stage for the discussion noting that Weight Watchers sales closely tracks the consumer confidence index which has created serious challenges for the brand.

ANA Masters of Marketing attendees were treated to a case history from Cheryl Callan, Senior Vice President, Marketing - Weight Watchers International, Inc. Cheryl set the stage for the discussion noting that Weight Watchers sales closely tracks the consumer confidence index which has created serious challenges for the brand.

Life is like a box of chocolates, you never know what youre going to get. I hadnt heard that in a while, but the phrase came to mind when I read Saatchi & Saatchis Advertising Week session description. It was one of those highly eclectic group of speakers coming together under strict format rules. In this case it was 7 experts; 7 backgrounds; presenting for 7 minutes. Our host Con Williamson,

Microsoft Advertising is honored to support the ADCOLOR Awards and will be joining in the festivities on September 17 th in Beverly Hills, California to present the Innovator Award category. The ADCOLOR Awards are the advertising, marketing and media industrys top award celebrating achievement in diversity. The awards event is produced by the ADCOLOR Industry Coalition which seeks to support and inspire diversity champions and professionals of color.

It was a lively scene in the Microsoft office in midtown Manhattan, as industry marketers of all stripes gathered to hear the latest and greatest from Microsoft Advertising and key premium video partners. Whats new, whats hot and whats jumping off the screen in Premium Video was shared from an A list group of digital experts that included Fox Sports, msnbc.com, TODAY.com and Xbox. Rick Song, General Manager East Region for Microsoft,

It was a lively scene in the Microsoft office in midtown Manhattan, as industry marketers of all stripes gathered to hear the latest and greatest from Microsoft Advertising and key premium video partners. Whats new, whats hot and whats jumping off the screen in Premium Video was shared from an A list group of digital experts that included Fox Sports, msnbc.com, TODAY.com and Xbox. Rick Song, General Manager East Region for Microsoft,

A lively event full of dialog and networking across three days which took place at Miamis Fontainebleau resort January 24 th 26 th , 2011, the National Association of Television Programming Executives assembled to address the state of the industry, network and do deals, poolside. With topics like the NBC Universal and Comcast merger, the rise of Netflix-like distribution, emerging markets,