On February 29 th at the Mobile World Congress , our colleagues in Windows unveiled the long awaited consumer preview of Windows 8 , which has been met with great excitement and industry acclaim . As I spoke about in December , Windows 8 is a major leap forward not only for the consumer experience, but it also presents a rich canvas that enables us to re-imagine the possibilities for creativity in display advertising.

following has been cross-posted from the Global Microsoft Advertising Blog . On the heels of last nights unveiling of exciting research the IAB has conducted with IPG Media Labs and Microsoft Advertising , I am thrilled to share more great news from todays IABs Annual Leadership Meeting: the IAB has selected Microsoft Advertisings Mobile Filmstrip ad unit as a winner in the 2012 Mobile Rising Stars competition .

On the heels of last nights unveiling of exciting research the IAB has conducted with IPG Media Labs and Microsoft Advertising , I am thrilled to share more great news from todays IABs Annual Leadership Meeting: the IAB has selected Microsoft Advertisings Mobile Filmstrip ad unit as a winner in the 2012 Mobile Rising Stars competition .

Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. Were calling it People Powered Stories )PPS( . With it, advertisers can incorporate real peoples ratings and reviews about their products within a rich brand ad.

Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. Were calling it People Powered Stories )PPS( . With it, advertisers can incorporate real peoples ratings and reviews about their products within a rich brand ad.

As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with Polymorphic ads ; we let the market know that Windows 8 will support advertising-in-applications ; and last but not least, our views on the changing tide of social advertising and how brands are shifting the way they think about using social as an advertising medium.

As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with Polymorphic ads ; we let the market know that Windows 8 will support advertising-in-applications ; and last but not least, our views on the changing tide of social advertising and how brands are shifting the way they think about using social as an advertising medium.

Yesterday, my colleagues in Windows shared the monetization opportunities that will be available for developers within the Windows 8 app ecosystem . One of those opportunities will be the ability to advertise in Windows 8 apps. As you can imagine, we are pretty excited about the opportunity and potential this brings to app developers and marketers! In preparation for this new ecosystem,

Wow, what a great couple of days it has been in NYC here at Advertising Week ! I always tell people that one of the best parts of my job is when I get to roll up my sleeves and interact with customers and other thought leaders, within and outside Microsoft. There has been no shortage of thought leadership this week. Whether its listening to Jaron Lanier , Partner Architect with Microsoft Research , talk about the human brain,

When I started my day this morning with a visit to the MSN homepage, I cant tell you how excited I was to see the very first execution of our new IAB award-winning Filmstrip ad format! We are especially proud to announce Dodge as our advertising launch partner. The IAB Filmstrip was one of just six ad formats selected as winners in the IAB Rising Stars competition for new formats earlier this year.

When I started my day this morning with a visit to the MSN homepage, I cant tell you how excited I was to see the very first execution of our new IAB award-winning Filmstrip ad format! We are especially proud to announce Dodge as our advertising launch partner. The IAB Filmstrip was one of just six ad formats selected as winners in the IAB Rising Stars competition for new formats earlier this year.

I am thrilled to share that the Interactive Advertising Bureau )IAB( just honored Microsoft Advertising today with TWO IAB Rising Stars ad format awards for our Filmstrip; and the Sidekick, which we created in conjunction with our partners at Unicast . Check out my blog from a few weeks ago about the three ad formats we submitted. When we created these ad formats we believed they would change the way consumers interact with ads on MSN and our Microsoft properties now,

This week I attended Social Media Week in New York, held at the JWT offices . I was lucky enough to give a brief presentation on new ad formats weve developed that incorporate social into the ad experience and then had the pleasure of speaking on a panel with some fantastic colleagues from our industry. As a group, there was no shortage of thoughts on ways to incorporate social media into advertising programs.

To echo Carolyns post last week, my brand advertising team is very excited about the new creative opportunities that we are bringing to market for advertisers. In discussions Ive had with CMOs, time and time again we hear them say that digital represents 10% of their spend but over 50% of their time and effort. It doesnt take a rocket scientist to realize that math doesnt add up.

Microsoft Ad Formats Have Potential to Cut Ad Production Time in Half To echo Carolyns post last week, my brand advertising team is very excited about the new creative opportunities that we are bringing to market for advertisers. In discussions Ive had with CMOs, time and time again we hear them say that digital represents 10% of their spend but over 50% of their time and effort. It doesnt take a rocket scientist to realize that math doesnt add up.