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Author: Jennifer Horowitz


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Tips For Tapping Into Holiday Traffic - 2011
Monday, November 14, 2011, 17:12:19 GMT by Jennifer Horowitz
Holiday Shopping Is Going To Happen - Are You Ready? Will You Benefit? To get things started, let's take a look at some stats: Cyber Monday sales at online retail websites were 19.4% higher in 2010, compared to the online sales of Cyber Monday in 2009 - Coremetrics $1.028 billion was spent online on Cyber .
author: Jennifer Horowitz
publisher: Search Engine Journal

Landing Pages That Convert
Thursday, September 1, 2011, 12:59:14 GMT by Jennifer Horowitz
So, you SEOed, Tweeted, Facebooked, wrote articles, did PPC, used banner ads, sent out press releases, wrote email campaigns, connected on LinkedIn, commented on Blogs, set up joint ventures. You've done everything possible to drive traffic to your pages, BUT you still don't have sales )or leads or phone calls or whatever it is you wanted from that traffic(. Or you've actually gotten traffic, but they just aren't taking action. There are many possible reasons,
author: Jennifer Horowitz
publisher: Search Engine Journal

3 Things You Can Do To Grow Your Business Today'
Wednesday, July 20, 2011, 13:52:43 GMT by Jennifer Horowitz
Every day you are given the gift of time )OK, so there is never enough of it, I hear ya, but all you can do is make the most out of what you do have(. So what are you going to do during that time? There are so many demands on your time, your To Do list is growing rapidly and there is always a fire to put out. Again, I hear ya. BUT what happens is you become too reactive and not proactive enough. We all spend so much time reacting to things,
author: Jennifer Horowitz
publisher: Search Engine Journal

Top SEO Mistakes You Must Avoid )Cheatsheet(
Tuesday, June 28, 2011, 13:33:08 GMT by Jennifer Horowitz
I've been gathering information on some common SEO mistakes. Here is a list of what I have so far. Be sure to comment and add any that you have experienced. Let's all learn from these: Mistake Why It's A Mistake Solution Not doing proper keyword research You think you know how people think, you certainly know how you think and how you would search so you just go with the phrases that you think people will use. Big mistake. People search differently,
author: Jennifer Horowitz
publisher: Search Engine Journal

Keep an Eye on What You Are Publishing Online
Wednesday, June 15, 2011, 13:22:26 GMT by Jennifer Horowitz
I was sitting here, drinking an iced coffee and enjoying my day. Writing a little Blog post, answering a few emails - catching up on things and BAM out of nowhere, an old site from my past caught up with me. Suddenly there it was on my screen, 2, shall we say less than friendly tweets, about an old site I had with obviously old information. They took pleasure in lambasting me for having old content out there.
author: Jennifer Horowitz
publisher: Search Engine Journal

Bing Rankings Cheat Sheet
Wednesday, May 18, 2011, 14:22:01 GMT by Jennifer Horowitz
Ranking In Bing: What You Need To Know Google is important but they aren't the only player out there. According to recent numbers, Microsoft's Bing now generates 30% of all U.S.A. searches )half Yahoo - which is Bing-powered and half from the Bing.com web site.( It's becoming more important that you be sure your site is optimized for Bing. So what does Bing look for? Here's a cheat sheet you can use to optimize your site for Bing.
author: Jennifer Horowitz
publisher: Search Engine Journal

"But I don't LIKE Facebook and Twitter" Makes No Sense To Me'
Wednesday, April 20, 2011, 13:14:44 GMT by Jennifer Horowitz
"But I don't LIKE Facebook and Twitter" Makes No Sense To Me' To which my response is always "But do you like generating new leads and making sales?" There are still tons )tonnes for my Canadian friends( of people out there that don't use social media as a business tool because they don't like it. Yes, building your business should be fun and hopefully you'll enjoy most aspects of what you do.
author: Jennifer Horowitz
publisher: Search Engine Journal

What's Going On??? And What Do You Do About It?
Wednesday, March 16, 2011, 13:48:59 GMT by Jennifer Horowitz
So unless you've been living on a rock, there are five trending topics that are dominating the online conversations recently: Charlie Sheen - people are analyzing his actions and talking about how brilliant he is at creating a conversation and how people should learn to get the exposure he has gotten. My personal opinion is that he had no master plan that is backed by brilliance. The man has some issues and the fallout just happens to be captivating America.
author: Jennifer Horowitz
publisher: Search Engine Journal

5 Reasons To Create A Facebook Fan Page AND 5 Reasons Not To:
Wednesday, February 16, 2011, 14:35:35 GMT by Jennifer Horowitz
While I've been known to ramble on and on, I'm going to keep this one short and simple. Shocking, I know! J 5 Reasons You Should Create A Facebook Fan Page: Fan Pages get indexed by the engines and we are seeing them pop up in the SERPs )search engine results pages( more often! When done well,
author: Jennifer Horowitz
publisher: Search Engine Journal

Facebook Updates Fan Pages )Finally Does Something Right(
Friday, February 11, 2011, 21:09:02 GMT by Jennifer Horowitz
On Thursday February 10, Facebook made some much anticipated changes to their Fan Pages. For a good part of the day, confusion reigned supreme. Some were excited, some were mad and many were just plain confused. Let's explore the changes and what they mean to you. There was a glitch that caused the pages to be truncated and there was a lot of speculation that the width of the tabs was being changed. We heard they were being reduced to 500 pixels, 491, 492 and 493 pixels.
author: Jennifer Horowitz
publisher: Search Engine Journal

Increase Traffic and Exposure - Step By Step
Wednesday, January 26, 2011, 13:21:26 GMT by Jennifer Horowitz
Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow. Whether you call this your blueprint or your cheatsheet or your To Do List doesn't matter - just read it, absorb it and get to work on it!
author: Jennifer Horowitz
publisher: Search Engine Journal

2011 SEO and Social Media Checklist
Thursday, December 16, 2010, 15:45:13 GMT by Jennifer Horowitz
In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business. We should all check our sites for errors and be focused on SEO and Social Media all year long but not everyone has the time or knowledge to do everything they should. If you are one of the offenders, now is the time to make it up to your neglected website.
author: Jennifer Horowitz
publisher: Search Engine Journal

The Key To Increasing Inquiries, Leads, Sales'
Wednesday, November 17, 2010, 14:03:46 GMT by Jennifer Horowitz
If you want to increase _ <inquiries, opt-ins, leads, sales etc> by _% <5, 10, 30, 50, even 100%> then you need to pay close attention to this post. There is one thing most site owners could do to increase results that they aren't doing. What is that one thing? Split testing! So, testing - that's nothing new. What's the big deal? The big deal is that most people overlook this and miss the opportunity to significantly improve their response rate.
author: Jennifer Horowitz
publisher: Search Engine Journal

What You Need To Know To Increase Sales and Stop Traffic From Bouncing
Wednesday, October 20, 2010, 14:28:53 GMT by Jennifer Horowitz
SEO, Social Media, PPC, banner ads etc are all important to drive traffic to your site! But we all spend so much time trying to drive traffic and not many people focus on what to do when the traffic gets there! Do a lot of people bounce from your site quickly? Are you getting the sales you want/need? There is something you can do to decrease your bounce rate and increase your sales! IMPROVE YOUR COPY )sorry for yelling there, but wanted to make sure you got the message!
author: Jennifer Horowitz
publisher: Search Engine Journal

Are You A Good Client'Or A Bad Client?
Wednesday, September 15, 2010, 14:09:45 GMT by Jennifer Horowitz
You may be thinking "Why do I care if I am a good client or not? They don't have to like me, but they do have to get me results" That is true - and whether they like you or not should most definitely not impact the results you get )although we all see it, when someone is liked and easy to work with, they tend to get more favors - people are willing to go the extra mile for a grateful/easy client - not saying that's right or wrong,
author: Jennifer Horowitz
publisher: Search Engine Journal

Changes To Facebook Fan Pages Coming Soon
Friday, August 20, 2010, 21:17:04 GMT by Jennifer Horowitz
Facebook has announced that effective August 23, there are new sizing requirements for Fan Pages )and they are removing the Boxes tab to which I say yay!!(. The new width for custom pages is 520 pixels wide. Facebook is offering a preview now so you can see what your page will look like )go to your Fan Page while logged into the account that owns the page and you will see the preview(. You have until August 23 to resize your pages.
author: Jennifer Horowitz
publisher: WebProNews

Killer Autoresponder Blueprint
Wednesday, August 18, 2010, 21:51:39 GMT by Jennifer Horowitz
Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick overview of email marketing for beginners before we get into the Blueprint' Generating leads is the foundation of making sales. Consider this'. The average website converts 2% - 4% of its visitors into customers.
author: Jennifer Horowitz
publisher: Search Engine Journal

Facebook Fan Page Changes'
Thursday, August 12, 2010, 02:25:57 GMT by Jennifer Horowitz
Facebook has just announced that effective August 23, there are new sizing requirements for Fan Pages and they are removing the Boxes tab. The new width for custom pages is 520 pixels wide.  Facebook is offering a preview now so you can see what your page will look like )simply go to your Fan Page while logged into the account that "owns" the page(. You have until August 23 to resize your pages.
author: Jennifer Horowitz
publisher: Search Engine Journal

The Top 11 SEO Mistakes )And How To Avoid Them( 'AKA STOP THE MADNESS!
Monday, August 2, 2010, 14:01:16 GMT by Jennifer Horowitz
I know, I know, it's all been said and done, but I went the extra mile and am giving you not just 10 mistakes but 11 mistakes!  Mistakes that people are making every single day, over and over again.  It's worth repeating until we stop the madness . Here we go' Mistake Number One: Not optimizing your site Solution: Optimize your site!
author: Jennifer Horowitz
publisher: Search Engine Journal


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