One thing I love about search is the ability to collect data and turn that data into sales. However, when you have a new site, you don't have any on site data to analyze. When we don't have existing data to analyze we need to create data and we can do this quickly with a paid search campaign. Why would you want to create data? You want to create data in order to find out what terms will work best for your new site.

Online sales start to kick up on black Friday, the day after thanksgiving. This is typically when online sales start to increase and online retailers being pushing their holiday promotions. Many online retailers use PPC as a way to generate sales. When done correctly, paid search can not only drive up holiday sales, but can also increase the next years sales. Being able to increase ones email marketing list means new customers to market to in the future.