Many of you probably live a much more exciting lifestyle than I do. Youve been to those exclusive nightclubs that Ive only seen on TVyou know, the ones where a bouncer stands at the door turning some folks away, while ushering in other groups, who have some sort of celebrity with them, right up to the fro nt of the line; soon to be let in and add some excitement to the scene inside. Did you know that adCenter lets you be the bouncer of your own private nightclub? That.

As a member of the adCenter User Assistance team, my job, along with my colleagues, is to write the documentation and create the videos that help you understand how to use adCenter. If you click on the Help link that in the upper right corner of every adCenter screen, that brings you to our articles. I think we do a pretty good job with much of our documentation. But there is certainly room for improvement in others. I want to briefly touch on both areas.

In my last post, I discussed how to use the historic quality score data to ensure you were seeing the broader context of your daily quality score. I want to continue along those lines; making sure you are seeing all of the data that adCenter has to offer, and seeing that data in context. Another nice feature adCenter recently introduced was the Aggregated Quality Score. This nifty little number gives you a summarized view of your keywords scores,

Remember the story of the blindfolded men and an elephant? As a quick recap for those that dont: A group of men were blindfolded and led to an elephant. Each man was allowed to only touch a small part of the animal and then asked to describe what.