It's true, all the details & specifics about how much of an impact Google+ Pages will have in the SERPs have yet to be discovered, but if there's anything Google has told us in the past, it's that they're all in with Google+ . When Google released the +1 buttons, they weren't successful from the very beginning, but over time as people saw the impact they would have in terms of search, brands caught on and eventually people caught on.