As a consumer insight specialist, I rarely come across a subject where I walk away more enlightened than our new study in partnership with Microsoft Advertising. The results truly surprised, educated and most importantly, confirmed what my wife's been telling me for years! Which segment could be so full of insights into my own previous life? Well, bachelors. Here is a glimpse of what I learned from the Pre-Family Man study. To view more, click here. Men are predictable .