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Author: Jonathan Allen


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Charles Dickens' 200th Birthday Marks First Google Doodle as Promotional Vehicle
Tuesday, February 7, 2012, 06:15:23 GMT by Jonathan Allen
Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service.
author: Jonathan Allen
publisher: Search Engine Watch Blog

On Magic & SEO: Open Letter to Forbes, Bill Barol
Wednesday, January 25, 2012, 11:30:56 GMT by Jonathan Allen
SEW's reply to a blog post on Forbes.com entitled, "Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This Second and Lose Weight While You Sleep" which urged demystification in SEO but instead reproduced endemic superstitions.
author: Jonathan Allen
publisher: Search Engine Watch Blog

Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge
Friday, January 6, 2012, 16:29:15 GMT by Jonathan Allen
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. Its first partners are Showtime, Fox, Food Network, DirecTV's Audience .
author: Jonathan Allen
publisher: Search Engine Watch Blog

Search Engines Are Winning the War on Content Farms [STUDY]
Tuesday, January 3, 2012, 19:46:45 GMT by Jonathan Allen
This time last year, search industry eyes focussed on the general quality of search results eventually causing a storm of protest from all parts of the web regarding over optimized websites that offered little of value to the user - and too many a.
author: Jonathan Allen
publisher: Search Engine Watch Blog

Happy Holidays from Google )And from us too!(
Saturday, December 24, 2011, 19:04:53 GMT by Jonathan Allen
Google's holiday Doodle has finally arrived after being spotted around the world over the last two days. The early timing of the festive logo in Australia, was unusual and unexplained, but there seems to have been be two versions it - one static a.
author: Jonathan Allen
publisher: Search Engine Watch Blog

Acquisio Acquire ClickEquations; Partner with Channel Intelligence
Wednesday, December 21, 2011, 19:04:24 GMT by Jonathan Allen
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers. Mar.
author: Jonathan Allen
publisher: Search Engine Watch Blog

"Define An English Person" C-Word Easter Egg or Google F-Bomb?
Wednesday, December 14, 2011, 17:38:27 GMT by Jonathan Allen
Adaline Lau frm ClickZ Asia popped on Skype this morning and told me to type "define an English person" into Google. Um, okaaay. In the 0.32 seconds it took for Google to deliver the results, a dozen possibilities flashed through my mind as to.
author: Jonathan Allen
publisher: Search Engine Watch Blog

Google AdWords Enable Tablet Specific Targeting
Tuesday, May 10, 2011, 19:22:33 GMT by Jonathan Allen
Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. The settings tab of your AdWords account now has a new targeting option called "Tablets with full browsers", which appears under targeting "Mobile devices with full browsers". The provision has been made to distinguishing between iOS and Android tablet devices,
author: Jonathan Allen
publisher: Search Engine Watch Blog

Mother's Day: A Guide to Facebook for Moms
Sunday, May 8, 2011, 20:17:50 GMT by Jonathan Allen
At the risk of a backlash from the web community, what follows is a simple guide to Facebook for Moms. If you are an experienced Facebook user, then i urge you to read the reasons why I think this is an important post to write )a big part of the issues the older generation experience with Facebook is that they simply do not know where the buttons are(. If you are here to learn how to use Facebook,
author: Jonathan Allen
publisher: Search Engine Watch Blog

Mother's Day in 2011: Give Some Thought To Baby-boomers Divided by Digital
Sunday, May 8, 2011, 20:02:41 GMT by Jonathan Allen
Happy Mother's day! You might be have a special day planned for your Mom, or, if not, today is the day you absolutely have to call her. No excuses. Yet, the obligatory phone-call might seem a little odd in this age of video-calling with Skype and always-on social updates of Facebook. Let's not even discuss Twitter. I would guess that 99.9% of Moms have no idea what Twitter is all about. Now, don't assume that this is sexism on my part.
author: Jonathan Allen
publisher: Search Engine Watch Blog

3 LiveShop, Future of Online Shopping Customer Service?
Thursday, May 5, 2011, 20:36:19 GMT by Jonathan Allen
A reader of SEW passed this video onto us. We had never seen it before so thought we would post it here to find out your reactions. The video is from 3, a mobile network in Europe that originally pioneered video calling. To improve the online shopping customer service experience, the 3 team featured in the video created a multi-touch interface which can overlay onto a live video feed so that an online shopper can interact with a customer service assistant in real time.
author: Jonathan Allen
publisher: Search Engine Watch Blog

BrightEdge Sharpen Competitive SEO Tactics with comScore Data
Thursday, May 5, 2011, 13:16:39 GMT by Jonathan Allen
BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set. BrightEdge has offered competitive analytics for SEO for a while now. Much like many other SEO platforms such as Searchmerics, Optify and Conductor,
author: Jonathan Allen
publisher: Search Engine Watch Blog

May the Fourth Be With You; SEW's Favorite Star Wars Parodies
Wednesday, May 4, 2011, 20:31:56 GMT by Jonathan Allen
It's May 4th, which is unofficially Star Wars day. However, on the web we may aswell agree that it is officially Star Wars day, as stats from Google Realtime prove it's popularity. Just look at that search traffic spike! The best Star Wars reference made by the search marketing community in recent memory comes from the Google Adwords Thankyou Video , when their contraption has some problems with it's "thermal exhaust port".
author: Jonathan Allen
publisher: Search Engine Watch Blog

World's Fair Google Doodle Conceals Treasures of Modern Life
Monday, May 2, 2011, 02:11:53 GMT by Jonathan Allen
Today Google is honoring the 160th Anniversary of the World's First Fair. The event took place in Hyde Park in 1851 and was called the Great Exhibition . The event was invented by Queen Victoria's husband Prince Albert to celebrate modern industrialism and was hosted at the Crystal Palace, a massive glass exhibition centre designed specifically for the event. As noted on Earth day, Google Doodles are getting a lot more interactive.
author: Jonathan Allen
publisher: Search Engine Watch Blog

Oh Happy Day! YouTube Founders Takeover Delicious
Friday, April 29, 2011, 21:22:29 GMT by Jonathan Allen
Forget the Royal Wedding, the surprise piece of news that came out this week was that AVOS, a new company formed by YouTube founders, Chad Hurley and Steve Chen has acquired Delicious , the most famous social bookmarking site on the web, which was in the process of being decomissioned by Yahoo . SEW followed up with AVOS to get more details on the acquisition,
author: Jonathan Allen
publisher: Search Engine Watch Blog

What is the Click-Through Rate on Google's Top 10 Organic Results? [Infographic]
Thursday, April 28, 2011, 17:38:09 GMT by Jonathan Allen
Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks . After running the story SEW received many phone calls and emails from readers looking to get further information. Obviously the data really struck a chord with many of you, so we decided to mock it up the results in a data visualization.
author: Jonathan Allen
publisher: Search Engine Watch Blog

No Tweets At #RoyalWedding
Thursday, April 28, 2011, 16:32:31 GMT by Jonathan Allen
Tomorrow is the big day for the British royal couple, William and Kate, but don't expect to see anyone tweeting live from Westminster Abbey. Despite the couple naturally embracing the online world to make this wedding "the first of the Internet age, where for the first time in thousands of years of royal history, the moment will be captured online and preserved forever", via partnerships with Youtube ,
author: Jonathan Allen
publisher: Search Engine Watch Blog

Decade of Earth Day Doodles Get Google Animated in 2011
Friday, April 22, 2011, 04:27:07 GMT by Jonathan Allen
Google have raised awareness of Earth Day for the last 10 years with a new Doodle. The doodle designs have got more creative and complex with the years and have touched upon different planetary themes and concerns such as solar energy to polar ice caps. This month, known as Earth Month, Google has really put it's money where it's mouth is by investing over $300 million dollars in clean-technology and alternative energy schemes. So,
author: Jonathan Allen
publisher: Search Engine Watch Blog

Earth Day Doodle Foreshadowed By Google With Massive Investments In Solar & Wind Energy
Thursday, April 21, 2011, 18:56:53 GMT by Jonathan Allen
Every year, without fail, Google celebrates Earth Day and SEW has been on the lookout for how Google will honor it. Earth day is tomorrow, April 22nd, but the Google Doodle has already been sighted in New Zealand, Australia, Singapore and India. You can get a preview of it below. I'm pretty sure, but awaiting confirmation from Google, that the first ever Google Doodle was in honor of Earthday. However,
author: Jonathan Allen
publisher: Search Engine Watch Blog

UK Royal Wedding Will Be Televised Globally via YouTube
Thursday, April 21, 2011, 17:41:09 GMT by Jonathan Allen
Hot on the heels of their latest 'Live' landing page , is the news that the BBC's coverage of the royal wedding will be streamed live on YouTube on The Royal Channel , dubbed "the Official Channel of The British Monarchy." It is with some humility that, in discussion with Google's PR team in the UK, SEW found out that this is an altruistic collaboration with Clarence House and the footage will be provided by the BBC. Click to read the rest of this post.
author: Jonathan Allen
publisher: Search Engine Watch Blog

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