Since launching at the beginning of last November weve had a fantastic response to our new campaign for Hyundai Motor Co., the New Thinkers Index . Its a multi-screen, multi-market campaign that lets consumers discover and share how new thinkers are shaping the future by taking a fun, online interactive test, before sharing and comparing their results with family, friends and celebrities.

At Microsoft Advertising we are passionate about delivering innovative, interactive and multi-screen consumer engagement for brands. Never one to do things by halves my team and I wanted to back that up by bringing to life one of the most ground breaking branded content experiences we had ever envisaged. I honestly believe thats what weve achieved. With that, today Im delighted to announce the launch of the New Thinkers Index , our new multi-screen,

At Microsoft Advertising we are passionate about delivering innovative, interactive and multi-screen consumer engagement for brands. Never one to do things by halves my team and I wanted to back that up by bringing to life one of the most ground breaking branded content experiences we had ever envisaged. I honestly believe thats what weve achieved. With that, today Im delighted to announce the launch of the New Thinkers Index , our new multi-screen,

So if they paid creative directors $900,000 per year I think you would get more woman being creative directors in the ad industry, said Martha Stewart at the Women in Creativity session I was able to attend at Cannes Lions 2011 . Now of course such ideological bombast is partly true but certainly does not paint the entire picture of why we have only 3% of women in senior positions within our creative community.