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Author: Jordan McCollum


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Facebook All Over: Monetization, Open Source & Metrics
Monday, June 2, 2008, 21:06:36 GMT by Jordan McCollum
Facebook is going to be offering numerous additions to its developer platform in the coming weeks. First there were the rumors, then the generic confirmation : Facebook's developer platform will go )mostly( open source. CNET reports today on Facebook's reasoning behind this decision : The reason for going open-source, Facebook said, is that developers requested it. And it's to Facebook's advantage to listen,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 30
Friday, May 30, 2008, 22:42:16 GMT by Jordan McCollum
You heard the man ! We have a limited capacity for postsand I'm sure you're all busy reading the fabulous entries in this year's SEM Scholarship contest , so I'll follow Andy's suit and summarize the good stuff: It's been exactly one month since they promised it , and here it )almost( is: FeedBurner/Google's AdSense for feeds , due Monday. We all get to hear a lot of whining and complaining about advertising on social networking sites.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 29
Thursday, May 29, 2008, 21:28:55 GMT by Jordan McCollum
To go along with my general tone of incredulity today, today's Linky Goodness is the "nuh uh" edition! Nuh uh! )Translation: oh, cool.( Amazon to launch streaming video . Good luck with that. Oh no. Just what they needed now: Yahoo Unveils Webtop Plugin, BrowserPlus, Before It's Ready . )But really, are we surprised?( Nuh uh! )Translation: no way!( AOL Joins OpenSocial . But . . . um . . . why?
author: Jordan McCollum
publisher: Marketing Pilgrim

SEO Trademark "Battle" Continues
Thursday, May 29, 2008, 20:24:15 GMT by Jordan McCollum
Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application )which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale(. Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday . Ho ho! Gambert thinks he has them there )as was evidenced by a since-removed blog post on JasonGambert.
author: Jordan McCollum
publisher: Marketing Pilgrim

Is DMCA Outdated?
Wednesday, May 28, 2008, 23:22:08 GMT by Jordan McCollum
The Digital Millennium Copyright Act was signed into law 28 October 1998. Or, as Business Week put it today, a time when "user participation was largely confined to AOL chat rooms and peer-to-peer services." The Business Week opinion piece states that " The DMCA needs an upgrade ," a sentiment that many on the Internet would agree withbut probably not in the way that BW intended.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 27
Tuesday, May 27, 2008, 21:08:39 GMT by Jordan McCollum
You know the old Linky Goodness Litmus Testis it linky? Is it good? If so, find it below! Could APIs be the wave of the futurefor newspapers? The New York Times is betting on it. The algorithmic, scalable growth of Google's index improved by human editing. Sound appealing? Site605 hopes so and they claim to be bigger than Mahalo already. And someone else made money off Facebook's platformby selling their app.
author: Jordan McCollum
publisher: Marketing Pilgrim

Facebook Platform to Go Open Source?
Tuesday, May 27, 2008, 20:51:47 GMT by Jordan McCollum
Now here's a juicy rumor: everyone's favorite social networking site might be using everyone's favorite tech buzzword as early as this week. That's right: Facebook might go "open." TechCrunch reports that Facebook plans to go open source with their developer platform: With the new announcement, social networks won't need to go through the hassle of doing a deal with Facebook.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 23
Friday, May 23, 2008, 21:33:06 GMT by Jordan McCollum
Okay, let's face it. Your attention span hasn't improved since this morning and neither has mine. So here's the afternoon's news in bite-sized pieces so you can leave for your vacation guilt free. Good news: most people don't believe everything they read on the Internet . 48% say that a small portion or none of online info is reliable, 38% think about half is reliable, and 13% think most of it's reliable. )And yes,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 22
Friday, May 23, 2008, 04:37:02 GMT by Jordan McCollum
If you're reading this, it's probably Friday. And that's always a reason to celebrate! A little perspective on mobile marketing from executives: they told Reuters that Mobile ads are years away from breakthrough . Be a bit reassuredthese were advertising and telecom execs, not the ones who would be authorizing payment on mobile campaigns. though I'm not sure that's a good thing. Microsoft/Live doesn't want to be left behind, though,
author: Jordan McCollum
publisher: Marketing Pilgrim

Google Sites Opens to All
Friday, May 23, 2008, 04:04:53 GMT by Jordan McCollum
First launched nearly three months ago as part of Google Apps, Google Sites was Google's rebranding of JotSpot. Late yesterday, Google Sites, designed to allow users to easily create and edit websites, launches for all : Now we've made it easy for anyone to set up a website to share all types of information " team projects, company intranets, community groups, classrooms, clubs, family updates, you name it " in one place, for a few people, a group or the world.
author: Jordan McCollum
publisher: Marketing Pilgrim

Facebook is Pimping Profile Pages
Wednesday, May 21, 2008, 20:35:58 GMT by Jordan McCollum
Come on, you know you have those Facebook friends whose profile pages look like their MySpace exploded: their profile takes forever to load, their page is six "page downs" long )well, longer, but you've never actually made it to the bottom( and they never met an app they didn't like. Well, Facebook is trying to do something about that. Facebook has announced that they'll be redesigning the layout and functionality of their profile pages. The new profile pages,
author: Jordan McCollum
publisher: Marketing Pilgrim

What Do Yahoo's Sponsored Search Tweaks Mean?
Tuesday, May 20, 2008, 21:03:13 GMT by Jordan McCollum
Apparently, "Things continue to be busy here at Yahoo!, and not just because of any on-again/off-again courtship by a company from a rainy land." Yahoo announced yesterday a few minor adjustments in their Sponsored Search program. Among the changes: Status for offline objects )campaign, ad group, keyword, etc.( displays in red. Objects that are online are displayed in blue or black letters.
author: Jordan McCollum
publisher: Marketing Pilgrim

News Corp Launches Vertical Ad Network
Tuesday, May 20, 2008, 20:30:56 GMT by Jordan McCollum
We now return to the Young and the Profitless ' Apparently Nick got tired of waiting around for Stacey to wise up and Brad to stop using their friendship, and he's going his own route. That's right, Nick News Corp is ready to take on Internet advertising on its own with the launch of its niche ad network this week. The ad network, Worthnet.Fox, is designed to appeal to "a growing class of executives who spend time in myriad global regions,
author: Jordan McCollum
publisher: Marketing Pilgrim

The Internet Doesn't Influence People Who Don't Use It
Monday, May 19, 2008, 21:11:59 GMT by Jordan McCollum
The latest Pew Internet and American Life featured report )PDF( says that while Americans do product research online, the information they find doesn't actually affect purchase decisions. Riiiiight. What Pew Internet and American Life meant to say was that while Americans do product research online in the specific areas of music, cell phones and real estate, they don't like to think that the information they find online affects their purchase decisions.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 16
Friday, May 16, 2008, 21:16:45 GMT by Jordan McCollum
Today, let's all have some fun and make up a definition for a nice word my dad told me about today. Being a programmer, he gave me some silly engineering-oriented definition. I'm sure we can do better . The word of the day is: MARKETECTURE. Meanwhile' Greg Sterling spots some cool features for real estate on Google Maps Surprise, surprise: Facebook Pages are a bit like MySpace. Apparently Bands Outnumber Brands On Facebook Pages and Barack Obama is the #1 brand.
author: Jordan McCollum
publisher: Marketing Pilgrim

Still More Yahoo Rumors: Google
Friday, May 16, 2008, 21:16:45 GMT by Jordan McCollum
If you haven't had enough Yahoo news yet today, you're in luck. Personally, I might puke if I hear another story on Yahoo, so I just won't listen. You guys read on. The New York Post )as Craig Ferguson would say, "Ptew! But it's good."( reports on rumors that Yahoo is working on another big deal with Google . Now that's a pretty big deal.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 15
Thursday, May 15, 2008, 20:18:46 GMT by Jordan McCollum
Today is the date that Gunnar Andersgaard first set foot on the soil of Dortugal. What do you mean, I made that up? Hey, look, linky goodness! Icahn really does haz Yahoo Board: Search Engine Land and SearchEngineWatch take a look at his statement and Yahoo's response. Today is rollout day for Yahoo's Search Monkey . The official announcement includes a . . . CHALLENGE?!
author: Jordan McCollum
publisher: Marketing Pilgrim

More Features for YouTube: Free Demographic Analytics
Thursday, May 15, 2008, 20:01:50 GMT by Jordan McCollum
Hot on the heels of yesterday's " buzz targeting " advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos. Today, Google has announced that YouTube's analytics are adding a new layer of meaning for video owners: demographic information . YouTube's analytics program, Insight,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, May 14
Wednesday, May 14, 2008, 21:43:07 GMT by Jordan McCollum
Well, today is a momentous occasion: 401 years ago today, the colony at Jamestown was settled. That would make today the 400th birthday of permanent English settlement in the now-US. Woot. )And last year was the 400th anniversary .( Apparently not as bloodthirsty as Amazon , Overstock opts to terminate all New-Yorkbased affiliates . Who's next? And will they reinstate them if Amazon gets a favorable ruling? Believe it or not, Yahoo! Buzz Overtook Digg last month,
author: Jordan McCollum
publisher: Marketing Pilgrim

craigslist vs. eBay: the Plot Thickens
Wednesday, May 14, 2008, 21:25:49 GMT by Jordan McCollum
Reuters reports today that craigslist has filed a countersuit against eBay in California. Like eBay's suit against craigslist , the countersuit contains a number of accusations of unfair and/or unethical business practices. Reuters explains: In addition to unfair competition and fraudulent business claims,
author: Jordan McCollum
publisher: Marketing Pilgrim

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