Last Friday, a scant eleven months after Google's acquisition of FeedBurner was confirmed , the FeedBurner blog announced that the two sites have finally begun their integration : In the coming weeks, upon visiting www.feedburner.com, selected publishers will have the opportunity to sign in using their Google Account and experience FeedBurner, now as part of the Google. FeedBurner says that the early changes won't be very noticeable,

Linky Goodness: good to the last link. Apparently reinventing themselves last month didn't work out so well: Lycos Europe Up For Sale . First it was Radiohead and Nine Inch Nails taking on the recording industry; now publishing is getting in on the act. But the new Star Wars book, to be put online for free , is being offered by the publishing house itself, not the individual author. Step one in the print media revolution?

Reports are surfacing today that some Google AdWords ads, especially on Google.de )their German TLD(, are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results: Various theories have come up to explain the meaning of each variable. mCPC seems to be minimum cost-per-click, but thresh and Pscore have proven more challenging. As Barry mentions at Search Engine Land ,

Microsoft announced late yesterday the launch of a new mobile search offeringproduct search under their Live brand. Microsoft's browser-based mobile product search , accessible from m.live.com The Live product search page displays products available in online stores )though the "Near Santa Cruz, CA" in the screen cap below would indicate that brick-and-mortars are also searched(, including prices, ratings and reviews.

It appears that US courts are getting more and more savvy about Internet marketing )or US attorneys are getting more and more savvy about their "expert" witnesses in these cases!(. Last week, the 11th circuit court ruled that meta keywords aren't effective for SEO )so trademark infringement in them didn't really matter anyway(,

As Andy mentioned in today's Pilgrim's Picks , Reuters reports that Google's confident about the proposed ad deal with Yahoo receiving the OK from the FTC. If you don't remember, almost three weeks ago, Yahoo announced that they would conduct a two week test of Google's AdSense for Search program. A scant eight days later, Yahoo was reportedly very happy with the deal and talking about making the arrangement permanent.

It's Friday afternoon/evening here, and I know just the thing to make your Friday even better: LINKY GOODNESS! I'll bet Andy's happy: he noted last week with the rollout of Microsoft Live Search News that the new product was seriously deficient in RSS feeds . Welp, now they've added RSS ! Now you can officially tell your clients, since the 11th Circuit court has officially ruled on it,

In a keynote at the Web2.0 conference yesterday, Yahoo CTI Ari Balogh and Chief Architect of Platforms Neal Sample discussed Yahoo Open Strategy or YOS. The rollout of SearchMonkey begun yesterday is just part of Yahoo's efforts to join in open initiatives. Yahoo has talking about open initiatives for some time: last September, Business Week foreshadowed the coming of SearchMonkey .

Okay, I'll spare you my first idea for an introduction: a nursery rhyme including variations on the word 'linky.' We'll just stick to the links. Just what MySpace always needed: more junk MySpace Apps Are Go For All Users CNET says that T-Mobile will have an Android phone by year's end . But despite Google's progress in developing the mobile OS and desktop apps, they're so not planning a desktop operating system .

Back in February, Yahoo announced SearchMonkey , a project that would allow site owners and developers to customize their search engine listings' appearance and information. If you've been waiting with bated breath for the release of this new tool, good news: today's the day )for a limited release, anyway(. The full release will be May 15th. SearchMonkey creates customized listings for categories of pages on your site: e.g. all your product pages, all your profile pages,

I'd almost forgotten that Linky Goodness is an acronym , too. It stands for L ittle I tems of N ews to K eep Y ou GO ing O n to D o N eat, E xciting and S uccessful S tuff. So let's get to it, shall we? Steve Ballmer says Microsoft won't raise their Yahoo offer . How about a new slogan for Yahoo? Even our wins are actually losses. Meanwhile, Reuters reports that the Justice Dept looking is at the Google/Yahoo deal . ) via (. How's that new slogan sounding now?

I know you're getting bored with all the other Internet marketing intrigues out there, so here's a new one: eBay is suing craigslist . Tantalizing, isn't it? By way of background, eBay bought more than a quarter of craigslist's stock )28.4%( back in 2004. According to the suit, this January, unnamed "unilateral actions" by founder Craig Newmark, CEO Jim Buckmaster and/or the craigslist company itself diluted eBay's shares,

One of the more interesting statements in the Comcast/FCC hearings recently was made almost two months ago, when Comcast argued that : The FCC "Internet policy statement, in which it [the FCC] endorses net neutrality in general, 'was not published in the Federal Register and is not contained in the Code of Federal Regulations,' and therefore does not have 'binding legal effect.

Linky Goodness )and Pilgrim's Picks(. Bringing you all the news that's fit to print post, but . . . not really say a ton about. SMX Social Media Marketing is underway, but there are a few other resources you can turn to for help in your social media efforts: TechCrunch has Facebook's "Insider's Guide To Viral Marketing" and Daily Blog Tips has a link to " Breaking the Digg Code ." So get hopping! Yahoo updates their algorithms and the Delete URL feature.

I know you've been on the edge of your seat since last Monday, when we pointed out the sword of Damocles was hanging over Yahoo , tied largely to their Q1 results, due out tomorrow afternoon. The results weren't expected to be impressive. Kara Swisher of BoomTown/D: All Things Digital, however,

It's 2008, and the media seem to have moved on from one social network obsession to the nextbut today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing. What makes the new Community Branding platform different?

Just a couple weeks ago, there were rumors running around that Google was looking to buy Skype off eBayer, from eBay. While that rumor hasn't materialized )yet(, eBay has now admitted that they may sell off Skype later this year. The Financial Times is reporting that eBay CEO John Donahoe would be willing to part with the P2P/VoIP company if they couldn't find a way to integrate it with their core eCommerce business.

Over at SE Roundtable, Tamar reports that Google has updated her site's sitelinks. Google Webmaster Tools has been teasing me with sitelinks for my personal site for a while, so I checked it out: and there they were. Two problems here, though: First, Google Webmaster Tools claims that I don't have any sitelinks. Second, I blocked the bottom two sitelinks weeks ago when Google first began teasing me with sitelinks in Webmaster Tools.

Google's VP of Engineering, Dr. Udi Manber, recently sat down with Popular Mechanics and played asked Twenty Questions )which PM thought were 'rare'(. Manber has been a guru for the University of Arizona, Yahoo and Amazon before taking a position at Google two years ago. His insights into search in general, and Google specifically, are pretty cool. Here are some of his most enlightening answers )emphasis added(.

All kinds of good stuff in Linky Goodness today! Jupiter Research reports that Blended Search Increases Your Visibility . But what I get from the numbers is that you're more likely to click on results in blended search than "siloed" searcheven if the siloed search is in the exact media you're looking for. GoCompare was blacklisted from Google earlier this year. Hitwise takes a look at their recovery . The Wall Street Journal is constantly evolvingonline.