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Author: Jordan McCollum


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Linky Goodness, October 3
Friday, October 3, 2008, 19:53:35 GMT by Jordan McCollum
Another song for the day, yes? "I'm Gonna Buy Me a Dog." It's what's playing now on my computer. Yahoo's been testing a new design for site explorer, and now it's officially live . Slick. Barry needs the links. So here's one to one of his posts on SEL. Oh, and you might find it interesting, too: Google Adds Geographic Data To AdWords Quality Score . Too many old people clicking your ads? Too bad. Rumors of wars and layoffs: Will Yahoo cut its workforce? Oh,
author: Jordan McCollum
publisher: Marketing Pilgrim

Gphone Sold Out; More iPhone Killers to Come?
Thursday, October 2, 2008, 20:30:13 GMT by Jordan McCollum
It's been just over a week since T-Mobile premiered the G1, the first cell phone with Google's Android OS . Although the phone won't be available for three more weeks, T-Mobile has already sold all of its preorder units . That's right, folks. The Gphone is sold out. Of course, T-Mobile most likely set aside a significant number of G1s to be sold direct in stores.
author: Jordan McCollum
publisher: Marketing Pilgrim

StumbleUpon Changes: No Toolbar, Partners, Better Ads
Wednesday, October 1, 2008, 21:40:11 GMT by Jordan McCollum
Maybe the big change coming for StumbleUpon last month wasn't a change in ownership after all. While rumors of eBay's planned sale of the website-discovery toolbar have yet to be confirmed, StumbleUpon has come out with a few big changes this week. Originally designed as a toolbar that delivers recommended pages in your specified areas of interest, StumbleUpon has seen great popularity. It even had a decent revenue model: selling some of those pageviews for a nickel a pop.
author: Jordan McCollum
publisher: Marketing Pilgrim

Facebook Redesigns Homepage
Tuesday, September 30, 2008, 20:44:39 GMT by Jordan McCollum
Last night, my husband was logging in to Facebook when he noticed something was different. He asked me if I'd seen this before: Nope. Conspicuously absent from the redesign, of course, is the phrase "social utility," Facebook's high-falutin' euphemism for "social network." )I swear I noticed that before I read the TechCrunch post, too.( I'm guessing the new homepage is not the harbinger of major changes at Facebookrather,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 30
Tuesday, September 30, 2008, 20:44:38 GMT by Jordan McCollum
There's always something bittersweet about the last linky goodness of the month, don't you think? The launch of the G1 Gphone generated instant interestalmost enough to match that of the iPhone )at the time(. In searches, anyway, as Hitwise reports . I'm sure you're all experts at Google Webmaster Tools, but just in case you're not, the Google Webmaster Central blog today gives some tips for getting Advanced Website Diagnostics with GWT .
author: Jordan McCollum
publisher: Marketing Pilgrim

Yahoo Defends Google Ad Deal, Too )And Again(
Monday, September 29, 2008, 20:12:47 GMT by Jordan McCollum
Almost three weeks ago, Yahoo defended the Google ad deal with executive vice president Heather Schneider. Maybe it's just a postmortem twitch of the old competitiveness, but now that Google's stepping up its defense of the deal, so is Yahoo, this time bringing in President Sue Decker. Friday's post on the Yahoo Anecdotal blog, entitled " Myth-Busting and the Yahoo!-Google Agreement ," highlights the reasons why Yahoo wants in on the deal: Yahoo!
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 29
Monday, September 29, 2008, 20:12:45 GMT by Jordan McCollum
Do the Linky Goodness Dance! It's a bit like the Safety Dance, but longer: L-l-l-l I-i-i-i N-n-n-n K-kyou get the picture. Mirror, mirror on the wall, who's the best online mapping service of them all? Google Maps, of course, who's spent the last year innovating while their rivals "stagnate ." And Danny Sullivan explains exactly how that innovation works in The Google Hive Mind . Freaky. Last week's reports of Yahoo Answers' death have been greatly exaggerated,
author: Jordan McCollum
publisher: Marketing Pilgrim

Consumers Want Businesses on Social Networks
Friday, September 26, 2008, 23:17:11 GMT by Jordan McCollum
I have to say that this one came as a bit of a shocker for me: apparently 93% of American consumers want businesses on social media sites , according to the aptly-named 2008 Cone Business in Social Media Study . Odd, I thought when most Facebook users rebelled against Beacon, this was exactly what they didn't want. When asked whether businesses should interact with consumers on social media sites,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 26
Friday, September 26, 2008, 23:17:10 GMT by Jordan McCollum
Oh, it's linky, and it's good. Are you using Facebook to make yourself look goodlike really good? Do you have the most friends, the coolest connections, the most photos, etc., etc., etc.? Guess what: we know you love yourself . RWW reports problems with FeedBurner hearing pings . Anybody else seeing this? Google's overseas maps continue to improve, this time with real time traffic info for England's major roads. I know, I know.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 25
Thursday, September 25, 2008, 21:08:41 GMT by Jordan McCollum
[Let's all pretend I've said something clever and laugh appropriately, eh?] Now on to the links! Just when you thought Google and Yahoo had said all they could possibly say to defend their pending ad deal, Google launches a Yahoo-Google facts site ) via ( Is Microsoft jealous of the legal threats Google's received over Street View? Because they're launching "richer" bird's eye and street-level CG imagery , along with a number of other improvements,
author: Jordan McCollum
publisher: Marketing Pilgrim

MySpace Music Launches
Thursday, September 25, 2008, 21:08:41 GMT by Jordan McCollum
Incredible, I know, but for the third time in two days, MySpace does something newsworthy. Today, they topped them all, and they just might have revolutionized music onlinelittle, if any, exaggeration. How do you listen to music online now? A dollar a download? A limited number of song plays a month? A stream of music with a limited number of "skip this track"s? And your music videosYouTube, maybe even bootlegs, right?
author: Jordan McCollum
publisher: Marketing Pilgrim

Google Gearing up for Birthday Celebration
Wednesday, September 24, 2008, 20:07:42 GMT by Jordan McCollum
Google's getting on in years. It's gotten to the point where they're not quite sure of their own birthday. Once upon a time, it was September 7 , but it's since migrated to September 27. )That's okay. It happens to the best of us.( To celebrate the bit 1-0 this week, Google has launched a site dedicated to its tenth birthday . The site features Google trivia and milestones,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 24
Wednesday, September 24, 2008, 20:07:41 GMT by Jordan McCollum
I know I'm probably the only one, but since I've gotten used to WP 2.5+, I now find myself racing to fill in the title before it generates the post slug. Silly, I know, but DARN September for having such a long name! I thought you could use some good news about the American economy, so here it is: VCs are still bullish on Silicon Valley . Of course they are. It's a great time to buy. TechCrunch asks Is Yahoo Trying To Sell Yahoo Answers? Maybe I'm in a wicked mood,
author: Jordan McCollum
publisher: Marketing Pilgrim

DIY Ad Targeting from MySpace
Wednesday, September 24, 2008, 19:34:47 GMT by Jordan McCollum
Yet another way for a social network to monetize itselfMySpace is launching a do-it-yourself ad targeting program. Currently in beta at advertise.myspace.com , the program is designed to help MySpace advertisers promote their business or their music. The ad program runs on a CPC basis with a minimum $0.25 bid )$25 campaign minimum(. The program enables advertisers to target MySpace users based on gender, age, region, city/state, and interests. Naturally,
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 23
Tuesday, September 23, 2008, 18:38:56 GMT by Jordan McCollum
The G1 Gphone will probably dominate the news today, but Google has made a few other interesting announcements )plus one from Hulu(. Google Maps continues to roll out other mobile improvements, today adding New York City public transit directions for mobile . Wondering about your dynamic URLs? The Official Google Webmaster Central Blog post on the subject may or may not help' Finally,
author: Jordan McCollum
publisher: Marketing Pilgrim

Gphone Is Here )Almost(
Tuesday, September 23, 2008, 18:05:55 GMT by Jordan McCollum
The much-discussed, oft-denied-until-confirmed Google Android "Gphone" is . . . here. Almost. Today's announcement doesn't come from the pages of the Wall Street Journal )okay, well, I did see it there, too(, but from Google itself . The announcement? T-Mobile has the first Google Android "Gphone," the G1 . If you pre-order the phone for $179.99 )plus taxes and fees; two-year agreement required(, it will be delivered to your door"as early as" 22 October 2008.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 22
Monday, September 22, 2008, 22:32:18 GMT by Jordan McCollum
I warned you. I really did. But now it's officially upon ustoday's the first day of Fall. Did you sense the pall over the blogosphere )that has nothing to do with posting slowing down ?(. It's because The Lisa is leaving Bruce Clay . I, for one, will shed a tear. I've just recently rediscovered Google Book Search and I'm loving it. Now there's more to love: Google Book Search integrates book previews on partner sites including Books-a-million and Borders.com.
author: Jordan McCollum
publisher: Marketing Pilgrim

Blogosphere Grows, Posting Slows
Monday, September 22, 2008, 22:32:18 GMT by Jordan McCollum
Two weeks ago, I gave a class on blogging. No, don't worry, you didn't miss the announcement and the chance to rub elbows with my fabulousness, it was a class for my sister's church, as only a handful of people had expressed interest. She and I weren't sure anyone would come at all. However, nearly twice as many people as we expected showed up. Of those, only one didn't have a blog.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, September 19
Friday, September 19, 2008, 22:14:56 GMT by Jordan McCollum
I'm still miffed about Wednesday's party, so I'll only be speaking to you through links. Bad news. According to Nielsen, the online display market's growth has stalled . Do we believe it? The Wall Street Journal, however, has a Rallying Cry for Display Ads . A rallying cry on Talk Like a Pirate day? How appropriate. Yahoo Apex, their multiformat advertising platform, was first announced seven months ago . Now it's like Obi-Wan Kenobi it's their only hope .
author: Jordan McCollum
publisher: Marketing Pilgrim

Rumor: eBay Selling StumbleUpon
Friday, September 19, 2008, 21:09:31 GMT by Jordan McCollum
It's like when one of those Hollywood couples who you thought would really last breaks up. Okay, no, not really. It's more like when one of those Hollywood couples who you thought "WHAT? Why? That's gotta be Photoshopped" breaks up. After 16 months of marriage, eBay is rumored to be looking for buyers for the popular social discovery service StumbleUpon. The reports come from TechCrunch 's venerable sources that eBay is in touch with Deutsche Bank to find a buyer.
author: Jordan McCollum
publisher: Marketing Pilgrim

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