Last week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldnt make it to the conference this year, heres a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics. Since then, Ive been analyzing how the Quality Score reviews and assigns value to each individual keyword and match type. By understanding how the adCenter Quality Score works, you can utilize it to optimize your PPC campaigns.