Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.

When managing PPC campaigns, it's good to have someone watching out for us just in case something goes awry in a campaign. The automated alert functions within Google AdWords and Google Analytics may be as close as we'll get to PPC guardian angels.

Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing what to do when these opportunities are discovered.

With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here's how you can avoid losing sight of your core business objectives when you're neck-deep in statistics.

For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign.

Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics. You may expect to see goals such as, "build out long-tail keywords," or "conduct more/better landing page tes.