There's a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines )Google, Ask, Yahoo, MSN( introduced a new feature to their search engine results pages )SERPs(: blended results. Blended search )also known as universal search( presents a new opportunity for marketers, and optimizing your content to appear in blended search results is not as difficult as you may think.