It isn't hard to write about something you hate. What's hard is to do it well . Hello, my name is Julien Smith , and I have a sickness " I'm absolutely obsessed with 1-star Amazon reviews. It started with reviews of my book, Trust Agents , but it has since developed into a full-blown addiction. Now I can't stop reading them. I seek them out. I even bookmark them. But here's the thing: much as they can hurt, those 1-star reviews have made me a better writer.

We know his name. We know his brand. We even know his hair . But do we know how he does it? If Donald Trump has created has a building in your city, you know it. You not only know he has one, but you know exactly where it is. Maybe you even know how much it cost. You might even know about buildings he's developed in other cities. Are there any other real estate developers you can say that about? Why do we know so much about The Donald?