There has been a burst of posts about the new Google +1 button and SEO, even an awesome discussion on Sphinn . It does seem to have the biggest impact with SEO and algorithms over there, but I see the bigger impact on the paid side . I'm not sure how popular this feature will become, or if will be retired in 3 months like some other Google efforts, but if it does stick around, there are some ramifications to consider. Please keep in mind that only signed in,

With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road. There are four main ways to almost guarantee that your site will be banned from AdWords. In general, they boil down to two things: Lying and Harming Consumers.

When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it? Simple, they aren't. This is one of those instances where Google seems to go against their own advice and risks enraging advertisers and affiliates,

Testing, testing, always be testing. Now that the holiday season has come and gone, guess what time it is? Testing time! Some of you even have some new budget to chip away at. What better use for that money than making your PPC campaigns convert better? First, Ads This one is "simple" or so it seems. But think about it, how long has it been since you played with your ad text. I'll give you a few minutes ' yeah, pretty long time huh?

It's finally happened, the reports center is gone in AdWords and we are all reeling in horror right? Oh, Halloween was last weekend. Never mind. Don't worry, the data is still there, we just have to retrain our minds on how to access that information. As one industry friend, Dave Rohrer said "Yeah - years of going to Reports now has me clicking all sorts of super small stupid icons that like to hide." They do like to hide, but it's like finding a cut,

I recently wrote a post over at SEOmoz talking about how to forecast key phrase traffic . And when I say traffic, I mean the pool of total searches for one specific key phrase. From this pool comes traffic for paid and natural traffic. With all the changes in the Google Keyword Tools , we are all left with a sense of "what do I do now?" One of the recommendations is to run an AdWords campaign to test key phrase traffic.

When I was a youngin' we didn't have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic ' walking up the hill both ways with a pack of wolves following you. And then you had to find a power plug at Starbucks! Okay, so not really.