As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would be a marvellous opportunity for a spot of reflection of our own, that's why we wanted to share with you some of our highlights and best blogs. So here we go.

Welcome back to the third and final instalment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between search engine matching strategies. So far we've covered off Bidded Match Types and Negative Keywords ; today's blog will focus specifically on the essential UK differences between the Engine Matching Methodologies and Functionality on Microsoft Advertising adCenter, Yahoo!

Welcome back to the second instalment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between Match Types, Negative Keywords & Engine Matching Methodologies on Microsoft Advertising adCenter, Yahoo! Search Marketing and Google AdWords paid search platforms. A few weeks back we discussed Bidded Match Types ,

Welcome back to the second instalment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between Match Types, Negative Keywords & Engine Matching Methodologies on Microsoft Advertising adCenter, Yahoo! Search Marketing and Google AdWords paid search platforms. A few weeks back we discussed Bidded Match Types ,

Welcome to the first installment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between match types, negative keywords & engine matching methodologies on Microsoft Advertising adCenter, Yahoo! Search Marketing and Google AdWords paid search platforms. This week's blog will focus specifically on the essential differences between the various bidded match types,

Welcome to the first installment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between match types, negative keywords & engine matching methodologies on Microsoft Advertising adCenter, Yahoo! Search Marketing and Google AdWords paid search platforms. This week's blog will focus specifically on the essential differences between the various bidded match types,

Put the champagne on ice and get your Union Jack flags and confetti at the ready! Who will be the big winners when Prince William stops his bride-to-be, Kate Middleton, from waiting any longer and finally makes her his wife and future Queen?

Have you ever looked over your shoulder because you have that unnerving feeling that you are being watched or possibly, *god-forbid*, stalked by a particular website or ad when surfing around cyber space? You have! Well carry on reading Remarketing or retargeting as it is sometimes known is the maligned and much misunderstood child of the digital marketing family. It often gets a bad rep right across the media spectrum because of overzealous use by inexperienced marketers.

A panel session led by Jon Myers, Head of Account Management Yahoo! for UK & Ireland, asked key industry speakers, Dave Coplin, Paddy Moogan and Aaron Kahlow, their thoughts on real-time search and their top tips and insights. Dave Coplin, Director of Search, Microsoft Bing Today we are looking at search in society; what search means to us and what real-time search can bring to benefit society. Presently there is a perception that search is a source for generating quick,

Just over two weeks ago Microsoft Advertising UK proudly announced their participation in a ground-breaking partnership with RaceOnline2012 , Age UK and other not-for-profit organizations and companies to help give 9 million digitally excluded Britons their First Time Online. ) Microsoft Advertising Unites Charities and Business to Bring 9 Million UK People Online ( To date the campaign: Go ON: Give Someone their First Time Online which includes a website,

Microsoft Advertising UK proudly announced today their participation in a ground-breaking partnership with RaceOnline2012 , Age UK and other not-for-profit organisations and companies )3 mobile, B1 Connect, BT, EuroPC, eBuyer, VCCP, Zoostorm and 3 Monkeys Communications( who have pooled their resources, technology, talent and time to help give digitally excluded Britons their First Time Online. In the UK there are 9 million adults who are currently offline.

Microsoft Advertising UK proudly announced today their participation in a ground-breaking partnership with RaceOnline2012 , Age UK and other not-for-profit organisations and companies ) 3 mobile , B1 Connect , BT , EuroPC , eBuyer , VCCP , Zoostorm and 3 Monkeys Communications ( who have pooled their resources, technology, talent and time to help give digitally excluded Britons their First Time Online. In the UK there are 9 million adults who are currently offline.

The Microsoft offices at London Victoria were the scene of Innovation Day on Tuesday, 9 November 2010. It was an event for agencies and advertisers alike to showcase the potential of Windows Phone 7 and Xbox 360 Kinect . An impressive line-up of speakers was on hand to demonstrate the exciting features of both devices and what they could mean to the audience on both a consumer as well as a professional level.

DAWN )Digital Advertising Womens Network( launched officially on Wednesday 13, October 2010. The first event sponsored by Microsoft Advertising and attended by over 130 women from digital media/marketing finally came to fruition after 9 months of planning. Founding members include: Cat Agostinho ) OMD (, Kelly Jacobson Collins ) MSN (, Kip Knapman ) Propel London (, Joanna Lyall ) Mindshare (, Caroline Mastoras ) Microsoft Advertising (,

DAWN )Digital Advertising Womens Network( launched officially on Wednesday 13, October 2010. The first event sponsored by Microsoft Advertising and attended by over 130 women from digital media/marketing finally came to fruition after 9 months of planning. Founding members include: Cat Agostinho ) OMD (, Kelly Jacobson Collins ) MSN (, Kip Knapman ) Propel London (, Joanna Lyall ) Mindshare (, Caroline Mastoras ) Microsoft Advertising (,

Carrying on with the Holiday Preparation Series and picking up from Shiva who talked about Consumer Electronics and Shaun's post about 2011 Travel Trends in the UK , this week I'm going to talk about Beauty trends in the UK market during the lead up to the festive season. Tis' the Season to Get Beautified Splash on the perfume, slap on the makeup and pull on your glad-rags; the holiday party season is nearly upon us!

Ashley Highfield , Managing Director and VP of Consumer and Online for Microsoft in the UK, took to the podium at ad:tech London 2010 earlier today. Below is a summary of some of the key topics he addressed Microsoft is Transforming! Microsoft is traditionally best known for software products such as Office and the Windows operating system.

I know we say it every year, but ad:tech UK at Londons Olympia is genuinely getting bigger and better! As Tim Kimber )Microsoft Advertising Industry Partner Marketing( said to me this afternoon while manning the Microsoft Advertising Search and Targeting stand: Everyone keeps telling me that its busier than last year and theres a better quality of visitor because everyone is much clued up and engaged! Visitors to Microsoft stand 241 were mostly asking about the Yahoo!

Why not come down and join us at this year's ad:tech conference on the 21-22 September at London Olympia . The growth of digital continues to redefine the way businesses use marketing. That's why ad:tech is the ideal forum to exchange ideas, experiences, new practices, emerging models and get experts' opinions. The packed programme features over 50 expert speakers, including Ashley Highfield , Managing Director & VP of Consumer and Online for Microsoft in the UK,