When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we're implementing four additional enhancements that will make location targeting options clearer and more powerful. Here's an overview of what's changing. Location targeting is now easier to understand. First, we've reworded the options to help make them clearer.

Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of "Click Here!" banner ads, to one that can be smart and sexy and help bring big ideas )even those from advertising's past( to life . Now that display has had its "Cinderella moment," we figured the "carriage" could use an upgrade as well. So today,

If you're at SES New York this week for three action-filled days of education, new ideas, and networking, be sure to include Google in your plans. Avinash Kaushik, Digital Marketing Evangelist, will be on hand to kick off the event with a Tuesday morning keynote on "Business Optimization in the Digital Age." Later that morning, hear how to tie the influence of the social web to the metrics you care about using in Google Analytics,

[Originally posted on the Google Agency Blog ] We're just as excited as you are to roll into Austin this year for South by Southwest Interactive 2012 for another Texas-sized festival packed with BBQ, margaritas, and the most exciting digital chatter of the year. This year, we'll be packing up some of our favorite things about Google and bringing them with us to the "Google Village" on Rainey St. - just a few steps from the Austin Convention Center.

Since introducing Dynamic Search Ads in beta in October, we've seen questions from around the web asking about real-world performance and recommendations for implementation. Today we're grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune 500 )details about RKG below(. Here's a short video followed by Q&A.

Today we are happy to announce the launch of our new AdWords Help Center for opted in U.S. users. Based on your feedback we redesigned the Help Center to make it much easier for you to find the information for which you're searching. Here are some of the changes we've made: 1. Simplified navigation: More easily navigate to the right content using the new menu at the top of each page. ) click for larger image ( 2.