With Microsoft Advertising Intelligence you can gain the insights you need to effectively plan all of your online advertising, from the monthly budget you should assign to your search account on adCenter, to the most effective targeting for your display.

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This is the fourth in the series of blog posts focusing on Microsoft Advertising Intelligence )formerly Microsoft adCenter Add-in Beta for Excel(. As we have shown in past blogs , you can use Advertising Intelligence to create popular keyword lists, expand your negatives, create traffic proposals, research market trends and create bid proposals, all within Excel. These features are great on their own,

This is part three in a series of blog posts about Microsoft Advertising Intelligence )formerly Microsoft adCenter Add-in Beta for Excel(, after the launch of Microsoft Advertising Intelligence in the UK. The first post covered the Keyword Extraction and Keyword Suggestion tools , and the last post was about the traffic and demographic tools . This week we will be looking at the Pricing tool, which provides up-to-date traffic and cost data for your selected keywords.

This is the second in a series of blog posts focusing on Microsoft Advertising Intelligence )formerly Microsoft adCenter Add-in Beta for Excel(, coinciding with the launch of Microsoft Advertising Intelligence in the UK. Last week I covered the Keyword Extraction and Keyword Suggestion tools ; this week I will be looking at the Keyword Research tools. The Keyword Research tools provide up-to-date traffic and demographic data for your selected keywords.

To coincide with the release of the Microsoft Advertising Intelligence tool )previously the adCenter Add In for Excel( in the UK, I will be writing a series of blog posts that will go over the features of the tool and ways in which you can use the tool to help with your day to day tasks. With Advertising Intelligence, you can do anything from bid management to creating negative keywords, all within Excel 2007.