I had the pleasure of speaking at the ANA Marketing Members Only Multi-Screen conference on Thursday, where four classic brands presented case studies demonstrating how they drive engagement across screens. Rick Song, GM of the East Coast Region at Microsoft Advertising, hosted the event in our midtown New York offices.

Its well-known among marketers that women influence as much as 85% of household purchases. But how many times have you seen a commercial or advertisement that misses the mark )a certain controversial auto ad from last years Super Bowl may come to mind(? Here at Microsoft Advertising, we recently pounded the pavements of our MSN, MSNBC, Windows Live,