If you're building a business through content marketing , you've probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we're all on the verge of an attention meltdown. This can be a huge hurdle if you're trying to effectively engage your audience and get your products or services in front of them.

More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice out there is downright contradictory. If you're like me, juggling lots of projects at once, you don't have time to sift through it all. Thankfully there are some proven methods that work , and that never change.

Let's quickly review: Email marketing works. In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been. Email isn't going anywhere, and we think it's time you got serious about building your email list. Our StudioPress division has built the Generate theme for WordPress to help you get that done.

We've been thinking a lot about new WordPress users lately. As elegant and simple as it is, WordPress can be a little daunting if you're just beginning to work with it. The beauty of it though, is that it doesn't have to be . So, we've been taking some time to think through the big questions people have when they're just starting out. What came of it was an indispensible, easy to understand guide for the Genesis Framework for WordPress ,