We are thrilled to announce the Southeast Asia winners of our creative storytelling contest - The Microsoft Advertising Story Awards )MSAs(. Jonny Lang, from Young & Rubicam )Y&R( Singapore, won the brand category, and Jeremy Paul, from Ignition Factory, a division of Omnicom Media Group, received top honors in the non-profit category. Both submissions stood out for their passion,

Men have long been a staple target audience for brand marketers when it comes to technology, telcos, autos and entertainment. But men, specifically bachelors, in Asia are evolving beyond their male-dominated categories. Savvy marketers in Asia need to understand that the needs of traditional bachelors are changing - he is planning his future and career, saving money and even beginning to think about a family. Now,

Jason Scott, General Manager for Asia, Microsoft Advertising, shares his excitement for the Microsoft Advertising Story Awards , or the MSAs, which challenges marketers from 30 countries across the world including Japan, India, and Southeast Asia to submit a campaign idea for a brand or non-profit of their choice using Microsoft Advertising's storytelling platforms.   As submissions for MSA's continue to pour in from all over the world,

I had the pleasure of attending Advertising Week in New York in October. It was a great opportunity to learn from some of the brightest minds in the advertising world and share a bit about the direction of the industry in Asia. On a personal side it was also my first trip to New York - Yep, hard to believe I call myself an advertising executive!

It's hard to believe it's been almost a month since SPIKES )Asia's largest Advertising festival(. I look forward to SPIKES every year - having so many creative, bright, and well, quirky minds in the same convention hall always makes for an interesting week - and this year was no exception! This year, we focused on creativity and the art of storytelling. It's true: any good story will immediately spark our interest and attention.

Key executives to run innovative sessions across the advertising festival   There are less than two weeks to go for SPIKES Asia, and Microsoft Advertising is really excited about seeing some greatest and most innovative advertising minds get together for Asia's largest advertising festival.  Held from 18-20 September at Suntec City in Singapore,

After eight grueling rounds over eight weeks, we have now announced the winners of the inaugural Digital ZENSES Championship. We would like to congratulate StarCom MediaVest in Hong Kong, the Digital ZENSES agency of the year, and StarCom MediaVest Media Executive, Steven Chan, the Digital ZENSES Master of the year. With this win, executives from Starcom MediaVest will be hosted by Microsoft Advertising at SPIKES Asia in Singapore, later in September.

Were inviting Asias marketing professionals to check their Digital ZENSES in a championship bout, with fantastic prizes to be won! You can find out more by viewing my v-log here.

A new challenge has arisen in the digital world. And it's now up to Asia's digital marketers to battle it out to take the crown as Asia's number 1 digital 'ZENSEI'. The Digital ZENSES Championship is an initiative specially developed by Microsoft Advertising to help enlighten marketers by instilling knowledge and keeping them updated about the latest digital trends and new developments in technology and the industry.

Our industry is on the brink of change, and with change comes exciting times. While consumers are always at the heart of all that we do, now more than ever we see them re-shaping our industry on their terms. With access to content anytime, anywhere - on TV, PCs mobile phones and soon on Xbox - the real challenge lies in managing the potential information overload. People want to be in the know, and they want technology to simplify their online lives. After all,