Over recent months I've found I'm reading RSS feeds less and less. The main difficulty is that links are now so often shared on Twitter, Facebook, StumbleUpon etc - that RSS can easily be forgotten sometimes. It's actually quite common that I'll login to see 1000+ items to read so just end up marking all as read and pretending they were never there, rather than being overloaded with information. Plus there are so many excellent blogs out there now,

A new craze has been sweeping Twitter during the last couple of days, with hundreds of suggestions for #seofilms and #ppcfilms . This has been so popular it even managed to make it as a Twitter trending topic! I've picked out some of the best ones here: There's a few more funny ones picked out here too - so which one is your favourite? © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code !

Last week, Avinash Kaushik opened SES London with a superb keynote presentation about web analytics - see this video interview if you missed it. There's some good writeups following this, but one of the parts I found interesting was the examples of how brands perform using search. Marks & Spencer One of Avinahs's examples included an M&S paid search ad,

Having attended SES London yesterday, there were lots of great tips and facts from the sessions as always. This time rather than relying on my own notes, the coverage on Twitter has been fantastic so I thought I'd try something different to show the best tweets from day one. There's also some amazing coverage from the the blogging machine Jaamit )I'm sure he must have a twin!( and a nice video recap from Guy Levine.

Last year we posted Jonathan Allen's excellent video from SES London 2009 " what should we do with the Black Hats? ". Now Jon has released a new remixed version, featuring footage from last year's LondonSEO party into a teaser for the first ever Black Hat / White hat Unconference at this week's Search Engine Strategies conference in London. It seems, in ancient history,

A trending topic on Twitter today is Robin Hood Tax - with plenty of support for RobinHoodTax.org.uk's excellent video featuring Bill Nighy: The idea behind this is that "A tiny tax on bankers that would give billions to tackle poverty and climate change, here and abroad" . So far, this very well-thought out social media campaign has generated: 1,889 Twitter followers A never ending stream of Robin Hood Tax )currently a trending topic( and #RHT tweets 31,

As a search marketing agency , we make sure our we keep up-to-date with all things search by attending the top UK conferences. And at the top of the list for the last few years is SES London . Image credit: SESConferenceSeries on Flickr Last year I wrote 5 reasons to attend SES London and these really haven't changed. In my opinion it's one of the few must-go-to search events in the UK and this years line-up of speakers is very impressive,

We are currently looking to recruit an SEO executive role to join our great team in Oxford! Image credit: Flickr "We are currently looking to recruit for a full-time position in our natural search team. Candidates with a minimum of 1-2 years experience in a search engine marketing role are preferred, with a competitive salary offered based on experience. The SEO Executive job role will involve working within the search team, assisting with SEO activities,

Something we've come across recently is a search query to check for URL's which are listed in Google's main index. This appears to remove any URL's which may be listed in Google's supplemental/secondary index. The query to find this is: site:domain.com/* At the moment I'm unsure how accurate this is, the only reference I can find is a comment from Jim Boykin's How to Find if a Page is in Google's Secret Supplemental Results from two and a half years ago.

Since 2006 I've written-up a review of the SEOptimise blog in terms of stats and analytics. As it's an interesting time to look back on how the site has progressed,

Christmas isn't Christmas without someone butchering a much-loved song to make a marketing point and this year it's our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special' Image credit: krisdecurtis On the first day of Christmas, my SEO agency gave to me, one golden rule SEO is an ongoing effort On the second day of Christmas,

Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know what's going on out there, there's probably only a very small percentage of this information which directly benefits how you do your job.

Jonathan Allen's been behind the camera again with another great video from Search Engine Strategies . This follows up from the very popular SES London video earlier in the year with the latest 50 SEO's from SES Chicago. Some great comments from lots of search guys and Dave Naylor is very funny, representing the british contingent! value="http://www.youtube.

Today we have launched a free whitepaper, Business Guide for Business - this looks at how businesses can promote themselves using blogging, funnily enough. All you need to do is click the image to download the guide in PDF format. Here's my introduction to the guide: "The SEOptimise blog began as a way of marketing our search engine optimisation services. We used it initially to attract customers, add to the site's content and showcase our expertise.

Very quick post, but Investp are now running the second year of their online marketers of the year poll. I was quite surprised, but very honored to be nominated amongst some great guys - including fellow SEOptimise blogger Tadeusz Szewczyk . Last years vote was very popular and I'd encourage that SEOptimise readers take part in this and of course any votes for myself or Tad would be greatly appreciated! © SEOptimise.

Once again, we are proud to be a blog partner for the SMX London 2010 event next May. In order to receive a 15% discount, just enter the code KEVING010 when signing up online . If you attended the conference last year you probably won't be surprised to see it has now become an advanced event, which is great news for those looking to pick up as many useful and new tips as possible, without the long journey to the states. If you didn't attend last year,

I very rarely write about individual website's which are making mistakes online, but looking at the ASK restaurants website yesterday I was very surprised to see how a well-known UK brand has paid little or no attention to their search strategy. Being a popular restaurant chain there are many opportunities to attract potential customers on the web and at the moment ASK do not appear to be taking advantage of these.

Around 5 years ago I read the book Who Moved my Cheese . It's a very simple, short story about the different methods of dealing with change. I've recently re-read this, )it only takes about an hour so I'd definitely recommend reading if you haven't already( - but I realised that there's a lot which can be applied to day-to-day life in search engine marketing. Image Credit: Flickr They say an internet year is the equalivent to 7 normal years,

Following on from the common questions I get asked by clients theme, I have decided to look at listing some on-site optimisation and SEO copywriting tips. Image credit: Flickr Many companies will have their own copywriters, but writing online is clearly very different to writing offline material - so it's always useful if you can provide copywriters with a list of guidelines which can help them to optimise copy for the search engines and an online audience.

Very quick post, but on Sunday evening I was on LBC Radio talking to James Max and answering caller questions about search engine marketing. Here's a clip from the show: Direct YouTube link: Kevin Gibbons )SEOptimise( - Online Marketing Interview on LBC Radio . I'm also at a4uexpo in London today, so if you're around let me know! © SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing !