July has been another busy month at SEOptimise - and seeing that we are now writing around the web, I thought it would be a time to share these posts with SEOptimise readers and recap on the top posts we've written on the blog. Plus I have been announced as a speaker at a4uexpo in October, this is on the "20 Social Media Tools & 20 WordPress Plugins Boost Your Performance" day two session.

This post is part of the  #JUMPchallenge , a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy's  JUMP event. Flickr It's essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns. Search marketing, traditional marketing and PR cannot happen in isolation from each other,

Following my BrightonSEO presentation yesterday, I thought it would be a good idea to use one of the WordPress plugins I recommended, Blackbird Pie , to recap the top tweets from the day: There are some seriously valuable tools in this presentation! Wanna play with buzzstream and highrisehq about 18 hours ago via Twitter for BlackBerryu00ae crockstarltd Samuel Crocker Think about SEO efficiency,

Today I presented at the excellent BrightonSEO mini-conference . My talk looked at 20 WordPress plugins to supercharge your blog - here's the slides, with links to each of the plugins below. Brighton SEO - 20 Top WordPress Plugins Tweetmeme Blackbird Pie Backtype Su.

This week you may have noticed we have started recruiting for an SEO executive - rather than just writing up a standard we are recruiting post, I thought I'd share the process of how to advertise for jobs online. This is quite worryingly from Oxford - image credit Flickr Twitter - If you have a following for your company or personal brand on Twitter, it makes sense to reach out to these contacts in order to help find potential candidates. In 2008 PubCon spent $75,

Having attended both SMX Advanced conferences in London and Seattle this year, I thought it would be useful to share the highlights of each event and compare the differences of each conference. Image credit: Flickr On a personal level I found them both to very good events, for different reasons. London provided my first SMX speaking opportunity, while Seattle was the first conference I've attended in the US - so hopefully I can be in a good position to comment on both.

Last Friday was the SEOptimise summer party, being such a sunny day we made the most of it by going punting )unfortunately no-one fell in!(, followed by a beer or three in Oxford. We thought we'd share some of the photos with our readers: There's more pictures on Flickr and Facebook too. © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code ! free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter .

Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one. I know I'm not the only one - and there's probably a lot of people in the search industry who are currently contemplating the same decision, so I'm sure you'll appreciate a few extra reasons you convince yourself that an iPad is essential! 1( How do you advertise on an iPad? This is a question I was asked last week.

Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I've been one of the users who used Sphinn heavily in the early days - but during the last 6-12 months have found myself visiting the site far less frequently. Having been involved in a Sphinn meeting at SMX Advanced last week and following Matt McGee's announcement of Sphinn 2.2 ,

I've been out in Seattle this week for SMX Advanced 2010. I'll try and do a more detailed write-up once I'm back, but in the meantime I've shared 12 top tips which I covered on Twitter during the show. It's been a very good conference and great to finally meet a lot of people in the US )too many to mention( and have one or two beers with the likes of Guy Levine , David Reynolds and Richard Baxter . © SEOptimise - Thinking of attending SMX London in May 2010?

Today's sessions at day two of SMX London are focused around social media and analytics/conversions. My presentation looked at online reputation, largely from a social media perspective. I've shared the slides from this below: Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management View more presentations from Kevin Gibbons . I'll try and do an overview post to cover this in more detail too,

You may have noticed I've been busy Twittering away covering the SMX London conference today. Rand Fishkin 's SEO takeaway was " it's ridiculous that we Tweet so much and no one is capturing that data for SEO purposes ". So I thought I'd put mine to good use! Here's a recap of the top tips/tweets I picked up during the event so far: WolframAlpha can tell you if you're drunk or fat! "am I drunk/fat" Google searches for an answer,

Richard Fergie has just presented at SMX Advanced London on PPC Ad Quality. Here is the presentation: PPC Ad Quality - SMX London 2010 by Richard Fergie For more coverage of the SMX London event, follow @kevgibbo . © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code ! free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter .

I've just noticed that top tweets are currently appearing in Twitter for trending topics and popular searches. See the top three listings here for a query on the currently trending topic #celebritytwitterpasswords : A problem with Twitter search and real-time search, has been the fact that quantity is valued over quantity . Mean that the latest tweet appears, rather than the best/most relevant. It looks like Twitter are now starting to develop Top Tweets further,

Last month Tad wrote a great post on travel SEO - titled 10 Travel SEO Strategies . The idea behind this was to provide a fresh ideas to my original travel SEO post from 2008. Because the original post was already ranking at number three, we thought it would be useful to try and grab extra on-page real estate/increased clickthroughs by creating a second piece of content, targeted towards the same term, and gaining an indented listing in Google. However,

Tonight )if you didn't know already( is UK election night. So it's not too difficult to predict that the most popular queries in Google UK right now are likely to be surrounding the three parties and their leaders. Here's the Google Trends search volume for the last 30 days - I'd expect there may be another spike on the way: This year, more than ever, many votes will be decided online - opinions having been flying around Twitter for weeks, Facebook fan/like votes,

Apple have today launched iAds, I'm not really sure what it is either, but what is obvious is that Twitter really has become the best source for finding a wealth of information on breaking news stories. Yes, it's not always the most reliable source , but if you're looking for information on a trending topic such as iAds then the chances are Twitter will have far more information available than Google.

The full agenda for SMX London is now almost complete, this was a great conference last year and is expected to be a must-attend event again this year - especially as this is now an advanced conference. If you're attending, make sure you checkout the following panels: Day 1( Search Ad Quality, Under The Microscope - Richard Fergie , PPC Manager at SEOptimise Day 2( Social Media, Search & Reputation Management - Kevin Gibbons ,

Just spotted Google Webmaster Central now has an option to verify a site by its DNS record: Sometimes there are valid reasons why you may not be able to verify via HTML or meta tag verification, so this looks like a useful addition to prove ownership of a server. This looks like it was added yesterday, with a new page now listed on the Webmaster Tools support site. © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code !

I've just published this on Econsultancy , but I thought it would be worth sharing with SEOptimise readers too. This is a presentation from a recent seminar session to show 5 reasons for blogging and 5 tips for how to get started. Blogging Guide to Business For the full article please read the Econsultancy post and download our blogging for business whitepaper . © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code !