Yesterday I read a very good article on Problogger which looked at 10 tips for a flawless link strategy . There's some great ideas in there for anyone looking to strengthen their website's reputation in Google. But' It did lead me to ask the question; does a perfect link profile look too natural? The above quote may be true, but in this case I prefer this one: "A beautiful thing is never perfect." Obviously everyone wants to aim to do everything perfectly,

The SES Chicago conference starts today and ahead of this they've launched another great video - this follows on from previous popular videos we posted here for the SES London and SES Chigaco events last year. Great stuff again from Jonathan Allen , Bob Tripathi and the SES guys and if you're at the conference make sure you catch Jonathan's talk about transforming approach to video .

Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I'd do a recap on the top tips during the conference. Plus it's a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie : Interesting idea from @ patrickaltoft - combine the sum of brand anchor based inbound links vs non branded in link profiling #a4uexpo about 20 hours ago via TweetDeck richardbaxter Richard Baxter Evil :-( .

Today I presented at a4uexpo London on 40 Social Media Tools and WordPress Plugins. This was split equally between the two sections and I've shared the slides and individual links, plus provided a very quick summary for each below. a4uexpo - 40 Social Media Tools & WordPress Plugins Top 20 Social Media Tools Hootsuite - manage your social media accounts online and link up with your traffic stats in Google Analytics.

Rising Media, the guys behind the SMX conferences, have launched a new event called Conversion Conference. This is running across two days )November 1-2( at Park Plaza, Victoria and based on a great line-up of conversion optimisation speakers, it looks like it's going to be a very interesting event! To get a 15% discount off ticket prices, all you need to do is sign-up using the promo code: SEOPTIMISE010 - see you there!

One of the problems and frustrations I find with social media, is that there are now many different website's and each of them require managing contacts in different ways. Image credit: Flickr So, for example, you'll often end up with a completely different set of contacts on each site - when in many cases it would make far more sense if you were just connected to the same people on Twitter , LinkedIn , Foursquare etc.

By now I'm sure everyone's all seen and had a play around with the new Google Instant search interface. There's lots of early reaction to this on the web, my own included on Econsultancy yesterday . Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone else noticed that the "I feel lucky", while still listed on the homepage, is actually now redundant?

July has been another busy month at SEOptimise - and seeing that we are now writing around the web, I thought it would be a time to share these posts with SEOptimise readers and recap on the top posts we've written on the blog. Plus I have been announced as a speaker at a4uexpo in October, this is on the "20 Social Media Tools & 20 WordPress Plugins Boost Your Performance" day two session.

This post is part of the  #JUMPchallenge , a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy's  JUMP event. Flickr It's essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns. Search marketing, traditional marketing and PR cannot happen in isolation from each other,