As you may be aware, Microsoft Advertising recently launched the Digital Zenses Championship.   Designed to enlighten marketers on the nuances of digital marketing and to recognise the direction it is taking, the Digital Zenses Championship is a great way for marketers to test their digital knowledge against their peers. Are you the Digital Zenses Master? The Digital ZENSES Championship will require digital marketers to put their numeric instinct, skills,

Last month Microsoft Advertising Asia had a chat with Lena Goh, PR Consumer Group head, Microsoft, Asia Pacific, about Digital in Asia. Being immersed in the digital realm, Lena realises the shift in how marketers, PR professionals and even journalists are utilising digital in Asia. This she believes is only just the beginning. Digital is becoming richer and much more immersive, and with the emergence of the next billion of Internet users in Asia,