In the advertising business, its all about getting your message in front of the right people. Sometimes that takes some trial and error as you figure out who those people are and sometimes you hit a home run right off the bat. Needless to say, finding that audience is like finding the pot of gold at the end of the rainbow once you have it, its invaluable data. Baby Boomers, those born between 1946 and 1964, are one of those audiences; if your message, product,

In the advertising business, its all about getting your message in front of the right people. Sometimes that takes some trial and error as you figure out who those people are and sometimes you hit a home run right off the bat. Needless to say, finding that audience is like finding the pot of gold at the end of the rainbow once you have it, its invaluable data. Baby Boomers, those born between 1946 and 1964, are one of those audiences; if your message, product,

Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my budget. I was told the wedding would be in Vegas months in advance, which made the searching even more scrupulous as I became the elusive procrastinator,

Its September and many of us are either whisking our kids off to the bus stop or noticing that the school zones exist )and yes, you do have to go 20mph in them(, but the bottom line is that despite our fascination with the beginning of fall, the holidays are right around the corner! The next few months will fly by; as an online advertiser, now is the most crucial time for you to establish your online advertising strategy for the busiest time of year.

Todays post will define some optimization practices around participation in the auction environment. Its true that adCenters minimum bid is a simple $.05 cost per click )CPC( and does not fluctuate in the auction environment during seasonal or vertically-driven periods of time. That being said, the question remains: how do I ensure that Im actively participating in the auction environment?