If you're a diligent researcher, you might think you know everything there is to possibly know about your prospect. Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color. If you're writing to that person )and you really have those details correct(, your copy will likely convert well. What you might not know about is a secret weapon you can add into the mix that, if used correctly,