Do you remember that feeling you used to get, before the first day of school? That nervous excitement, and an overall feeling that you were embarking upon something big . Welcome to the Digital Content Newfront Week. Digital Content Newfront Week is the first of its kind, founded by six key players in the digital industry: AOL, Digitas, Hulu, Yahoo!, YouTube, and Microsoft Advertising. On Tuesday, April 24 th , Microsoft Advertising will hold its 5 th Annual Digital Showcase,

Welcome to the ANA Masters of Marketing 2011! Phoenix is host to this year's gathering of the world's top marketers, and on the first full day of content, the conference has once again started off with a bang or two of inspiration. Nuggets of "pay attention to this" that I've seen thus far' Walmart's EVP & CMO, Stephen F. Quinn, spoke of the middle-class squeeze, and the hourglass economy. For those who aren't familiar with that term,

A powerhouse panel of female executives addressed a packed crowd of Ad Week delegates in yesterdays Women & Marketing session. The panel, led by moderator Susan Credle, CCO of Leo Burnett, addressed the state of marketing to women today. Are brands reaching women with relevant messaging, on the right channels? As advertisers consider the female consumer and even the Mom consumer, what has changed,