The year 2011 was a good year for search engine marketing. As content became the king, some real impressive search engine optimized websites were developed. Many small and big players around the globe also poured into the domain of search engine marketing. Then in August 2011, the search engine giant Google came up with a new algorithm update and rolled out Panda internationally. This proved to be quite a challenge for websites that had a .

Understanding the bigger picture is paramount to expanding your global Search Engine Marketing efforts online. It's surprising the huge differences between how people search in different countries. Thinking outside the box in terms of behavioural practices for every region is crucial in building successful campaigns outside of your own country. Things to think about: Cultural differences Understand technological developments within a region Remember U.S. vs.

For decades it was the media companies that largely controlled the tools through which consumers were told what to buy and where. With the mass popularity of the Internet consumers now have the ability to generate, curate and distribute content to their peers in real time. As a result they can also effectively co-author the stories that brands tell and do seek active engagement from the brands that they use.

As a board member at SEMPO, the Search Engine Marketing Association and a multilingual Internet Marketer I need to weigh in on many things when I consult my clients and one of them is what search engine to choose to market through. As a SEMPO board member I also need to be aware of things such as the FTC's investigation into Google, and this prompted me to think "how can an organization like Google be reviewed,

I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as "must try now" tools. Among them was a tool based on the data from a Wordpress plugin called AddThis . When reviewing the data it got me thinking that there was another dimension to it, especially when we look at how users across various nations/countries share the content they read. When companies go global, and are targeting various markets,

Last month at the SEM Conference in Oslo me and Bryan Eisenberg where talking about the tools of the trade and he mentioned that he had put together a site focusing on collecting Internet Marketing tools and it seemed that he had been doing this for some time. The site itself is www.websitetestingtools.com and there are loads of good tools that you can browse through and something tells me that Bryans is likely to grow fast over the coming months.

As the internet becomes more 'international' each day, will the ability to hold onto one's national language increase or decrease over time? And how would a nation be able to track this? One possible solution may be to track how internet users link to and comment on major news outlets in the world. Using a tool such as MajesticSEO, who track the backlinks to every website on the planet, we can in fact track that sentiment day by day.

Yandex has translated its Webmaster service into English. The service, originally made for the Russian-speaking website owners, can now be used by any who owns a website and speaks English. Yandex.Webmaster informs website owners about which of their pages have been indexed by Yandex, what search words were used by their visitors and where the traffic to their websites comes from. The service also alerts the users about Malware detected on any of their web pages.

According to a study done by BITKOM on the German online market around 55% of German Internet users don't think that their data is save and 16% feel that their data is not save and do not use the Internet to buy items online and 28% do not practice banking online. What is surprising is the how this splits between age groups at it seems that older users trust the Internet more than the young.

A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on the 11th of March with International speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex, Hotels.com, Icelandair, Boats.com and more. No related posts.

According to Internet World Stats there are close to 2 billion Internet users worldwide. According to same source there are around 520 million Facebook users or 7.6% of the total Internet population. Europe has the most Facebook users or just above 162 million, North America comes next with around 150 million. Asia comes number three with some 93 million users, Latin America has 68 million or there about, Africa has 17 million, Oceania/The Caribbean )Australia( has also 15.