This Sunday is Earth Day 2012, when we earthlings devote the entire day to hugging trees and recycling plastic water bottles in retribution for the damage we've been inflicting on the planet for centuries. You probably already know that it's important to reuse, reduce and recycle. But there's an anti-green culprit lurking among us - .

This year, I resolve to' 1. Get Organized Is your idea of "keyword research" just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing .

If you've tried to use your RSS reader to stay up to date with innovations on the Google AdWords platform, you probably have some unread posts, as you're likely subscribed to some combination of the sea of official Google blogs )I didn't even realize there were that many until I went to grab the link for all their advertising-related blogs: 18 different blogs all dedicated to Google advertising!(. You probably also subscribe to untold other pay-per-click related blogs.