Where were you when the Superbowl went dark? Social media marketers discuss several brands that successfully leveraged the power outage, as well as Facebook's imminent targeted ad transparency. Meanwhile, SEO and search pros discuss Google's authorship and its impact on rankings, and word is that content marketing now supersedes social media as the #1 marketing priority this year. Hope your lights are working so you can read up on this week's internet marketing web gems!

Back in June of 2011 Google announced their support for authorship markup . The initial impact of this markup was that Google would modify the appearance of the search results to show a picture of the author, as shown in this example search result: To make this work, you need to have a Google Plus profile, and then you need to properly tag the pages of your site to claim authorship of your articles. You can see a definitive guide to setting up rel author here ,

Greetings and welcome to yet another installment of Heather's "how to start an SEO copywriting business" video series! You'll want to pay especially close attention to this one, because here Heather talks about the intimidating subject of copywriting contracts. For new freelancers, getting a client to sign a contract can be a really scary thing. Here you are, so very close to getting the gig, and you're asking the client for their signature.

Going mobile? In this week's latest and greatest online marketing news, content marketers share success tips and discuss mobile challenges, SEO and search pro's talk unique content and advanced topics, while the social media marketing community chirps up Twitter's new Vine mobile app. Enjoy this week's web gems! Content Marketing Mauro D'Andrea posts "101 Experts Share Their Tips for Online Success," segmented by marketing category, at Blog Growth .

If you're a freelancer, you've probably wanted to end a client relationship at some point or another. There are so many reasons to do so: sometimes it's as simple as a personality clash, and you have a client you just don't click with. Maybe it's your smallest client who pays a discounted rate and expects the most effort, so it's not worth your time. Perhaps the subject matter is boring, personally objectionable, or the work will not advance your career.

Greetings! Welcome to the fourth installment of Heather's "how to start an SEO copywriting business" video series. )For those of you new to the series, you may want to check out her three preceding video posts: Niche copywriting for love & )more( money , Make your freelance copywriting pay - every time! , and How to handle writing revisions - without going insane! ( Today,

In this week's latest and greatest internet marketing news, Facebook's Graph Search, Google's 2012 earnings, and the latest Panda update grab the headlines. In other Web-writing news, content marketers discuss blogging and branded content, SEO and search pro's talk about link-building and initiatives by the other search engines, while the social media community says goodbye to LinkedIn's "Answers." Enjoy this week's picks!

Picking up on last week's theme )when we listed 2012's top 10 SEO expert interviews (, today we feature our 12 best SEO copywriting guest posts of 2012 as determined by our readers. Some names you will recognize immediately, while others are newer names in the SEO content marketing blogosphere. We are grateful for all of the guest bloggers who graced our pages last year, and would have loved to showcase everyone - but alas, that just wasn't practical. So here they are,

Greetings and welcome back! Today Heather continues her "how to start an SEO copywriting business" video series with how to handle writing revisions' without losing your mind! Writing revisions are an inevitable part of freelance copywriting - it's something ALL of us face, from "newbies" to veterans with decades of experience. Typically, you can count on at least one revision of everything you write.

Important internet marketing industry trends and predictions, astute analyses, and the more notable posts of 2012 continue to thread their way through this week's Web-writing news. Among these web gems: SEO and search marketers discuss link-building and analytics in 2013, social media marketers get animated about Facebook's new graph search, while content marketers talk mobile marketing and imminent industry changes. Enjoy this week's picks!

For us, 2012 was a year enriched with conversations with some of the best and the brightest in the SEO and search industry. From Jonathan Allen of Search Engine Watch to Jill Whalen of High Rankings Advisor , Eric Enge of Stone Temple Consulting to Dana Lookadoo of Yo! Yo! SEO , our guests generously shared their stories, perspectives, and insights with us. So here they are )in no particular order(: our top 10 interviews with a line-up of illustrious SEO visionaries, experts,

Greetings! Today Heather presents the second video of her series, How to start an SEO copywriting business , with a topic near and dear to any freelancer's pocketbook: how to make money. Whether you're new to freelancing or have been doing it for awhile, this is a very important subject. In order to make money, you need to know how to ask for it before you start a writing project. In other words, you need to know how to ask for a writing deposit.

Is the tide turning for Google+? Is traditional print/direct mail marketing staging a comeback? Is Amazon the new Google? Will Author Rank forever change search and content marketing? Is there really an urgency behind getting your website mobile-friendly? And who "owns" social media, anyway? These and other provocative discussions buzz up the Web in the content and social media marketing, SEO and search blogospheres. And, of course,

Video is one of the most powerful ways to engage your audience online, whether you're running a huge multi-national corporation or a small business employing just a few staff. In fact, more small businesses than ever are choosing to include videos on their websites as they realise that video is becoming an integral part of online marketing. Of course, another big part of marketing a business online is SEO.

Greetings and welcome back! Today we're starting off the New Year with a new series of SEO copywriting videos on how to start an SEO copywriting business. So whether you've been thinking about launching your own freelance copywriting business for awhile, or you're looking to transition from in-house to freelance copywriting, this series is for you! Inspired by the Copywriting Business Bootcamp,

Happy New Year! Our first roundup )and post( of 2013 is dominated by curation-worthy "best of 2012" compilations and must-read 2013 industry predictions. From content and social media marketing, SEO and search, here is some of the past year's most compelling internet marketing developments and important trends for the new year. Enjoy these Web gems - and welcome back!

"How much?" Those two words are chilling enough to cause frostbite. Sure, it's a perfectly logical and, quite frankly, inevitable question for prospective customers to ask. Nevertheless, it terrifies me. The problem with "How much?" is that there are too many ways to get the answer wrong. One answer wins you the job, but leaves you feeling cheated or rushed. Another answer causes the customer to walk away, looking for a cheaper option.

Has your writing muse abandoned you? Fear not - it happens. In these three "best of" SEO copywriting video how-to's, Heather shares her favorite writing tips to awaken your mind and kick-starting what it is you do best: brilliant SEO copywriting!

I know there are a lot of struggling freelancers out there trying to make enough to keep the lights on and build their business. That's why I counted myself lucky when Thunder Bay Media continued to perform for me. Month after month I had inquiries through my site. By mid 2010 I never had to go near freelance job sites because clients were breaking down my door to hire me.

We were taught early on as children that taking something and calling it "ours" is wrong, as adults we should know better. Somehow some seem to have forgotten what is wrong and what is right and duplicate content is just plain wrong . At least, Matt Cutts remembers that for sure and constantly reminds site owners and SEO's of how important unique content is. So what is duplicate content ? And w hy do people do it if it's wrong ?