This week's web writing news focuses on the fundamentals. Content marketers discuss conversions, search and SEO folks emphasize basic SEO and link building practices, while social media marketers talk influence. Get back to the marketing basics with this week's picks: Content Marketing So which brain is your website selling to? Smart read by Tim Ash at ClickZ . Is your content getting boring? Five ways to bring "sexy" back are shared at Content Marketing Institute .

In a most brutally honest and open interview, Marty Weintraub shares his journey from his humble beginnings as a college web writer to the CEO of aimClear, battling and beating a devastating cancer diagnosis and kicking online marketing butt along the way. We are most grateful to Marty for sharing this amazing insight into his life, both personal and professional. He more than met any expectations of an "expert interview." We were blown away, and we're sure you will be,

Good day! Today we're taking it back to "old school" copywriting, as Heather addresses how to boost your conversions with "power words." Back in the day - before SEO copywriting, even before Web writing - copywriters focused on adding "power words" to their content, such as their direct sales letters, to improve conversions. It's a tried and true strategy that's been used by copywriters for many, many years.

Guest Author, Bharati Ahuja Recently we have been observing many changes affecting the SEO industry. These changes are all initiated by Google and have a direct impact on SEO campaigns in some way or another. The SEO industry has been exploding the web with blog posts, comments and opinions about these updations, most of which are like an accusation that Google is out to get at organic search with a vengeance and give preference, priority and partial treatment to paid search.

Greetings! Today's video blog captures Heather's five-part series on how to writer a killer website, from the home page to that oft-neglected, conversions star of a FAQ page. If you've been struggling with creating your own website, or could use some help with traffic, lead generation and conversions, then this five-step video blog guide should prove most useful in guiding you through the whole website creation process. There is stiff competition out there.

There's always room for improvement: such is the mantra of this week's latest and greatest web-writing news. Content marketers address ways to improve reader engagement, SEO & search pro's discuss myriad ways to better the craft, while social media marketers talk influencers and enhancing user experience.

Today we're honored to share our interview with Alan Bleiweiss , the outspoken search marketing industry leader widely known for his unabashed views )and rants(. A recognized author, speaker, and character, Alan is now the Director of Search Services at Click2Rank Consulting based in Lacey, Washington. So what led you to the involvement you've had over the years with SEO copywriting? It's the core principle of my path in the work world.

Crunched for time? Uninspired? Suffering blogger's block? Or maybe you just need to take a break already, maybe even - dare you say it - a vacation? You're not alone, by any means. A lot of bloggers struggle with the occupational hazard of being chained to creating exceptional content on a regular basis - even if their muse, time, and sanity are suffering. So in today's video blog, Heather shares five easy - note, easy - ways you can reuse your hard-labored,

In this week's latest and greatest web writing news, you'll find: select tributes to the late Steve Jobs, Apple co-founder, as well as an infusion of mobile marketing advice, real-time content and blog optimization tips, the ongoing hybridization of search and social media, and all matter of things SEO. Enjoy these bookmark-worthy web gems' Steve Jobs There were a plethora of posts about the late Steve Jobs.

Guest Author, Angie Nikoleychuk What's on your list of successful link baiting techniques? Contests? Infographics? Widgets? If so, you're not alone . You've probably used a few of them yourself. And they may have done their job and generated a ton of traffic. But do these types of content really give you the results you're looking for? Failure Disguised as Success A friend of mine once gathered a bunch of icons and published them together in series of posts.

photo credit: Bob n Renee It's fall, and yes " time for that seasonal tune-up. This week's latest and greatest web writing news features the nuts & bolts of getting the most out of your online marketing efforts and simply getting things done. Content marketers offer practical tips, SEO & search discuss the basics of link building and strategy, while social media marketers focus on leveraging Twitter every which way. And oh yeah, Google's latest Panda update )2.

In today's tight economy, measuring and proving ROI is more important than ever. Businesses and site owners want to know that every dollar of their marketing budget is being put to good use, and that includes content marketing. Content marketing is the lynchpin of all your other online marketing efforts )SEO, social media, link building, PPC, etc( and is the last thing a site owner should be pinching pennies on,

photo credit woodley wonderworks Greetings! Today we're featuring Heather's all-time, top five SEO copywriting video posts, from how to write for Google's Panda update and expanded site links, to "ideal" home page word count, SEO web copy over-optimization, and that undying keyword density question. Tune in and enjoy the best of Heather's best! 1. How many words should be on your home page? A closer look Here,

Welcome to this week's latest and greatest web-writing news, jet-lag edition! Abbreviated yet full of great links from content and social media marketing, search and SEO. Without further ado, here 'tis'. Content Marketing Top Rank posts three internet marketing trends that you don't want to miss. Content Marketing Institute posts the content strategy that made Justin Bieber a star.

Marissa Bishop is the founder of Mimi Bee Marketing , a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision - or maybe even what some would consider a crazy idea - and decide to take the leap and pursue their dream anyway. Many are experts in their given field, but they have limited marketing or business experience.

In this week's latest and greatest web writing news, Google+ opens to all and expands its offerings, while Google itself seems to be contemplating publishing. Other tasty news from content and social media marketing round out this roundup'Enjoy! Content Marketing Lee Odden of Top Rank posts "Holistic SEO with Cross-Channel Keyword Optimization & Copywriting." Johnny B. Truant summarizes the week's post with the " Copyblogger Weekly Wrap ,

Guest post by Gabriella Sannino, SEO Copywriting Expert of Level 343 Words mean things: how you write those words, and in what context, can mean the difference between a conversion and someone falling out of the sales funnel. The English language is so complex, a single comma and space can make the difference on how a sentence reads. For example: What's in the road ahead? vs. What's in the road, a head? Does anybody have a pair of pants? vs .

Welcome back! This Monday's SEO copywriting how-to video post is about how specifics in your online writing help you sell more. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader's web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more specific. While the general reader benefit statements were powerful,

It's true! In this week's latest and greatest web writing news, Yahoo! fired its boss and put itself up for sale. In other notable posts, there's content curation vs. creation, Twitter's hallmark of 100 million active users, and a rare interview with Danny Sullivan on just about everything search and social.

Guest Author, George Passwater Previously, I wrote a post here, on the SEO copywriting blog on 5 Ways to Use Analytics to Find Content Marketing Opportunities . Through that post, I gave a two-part series of presentations on analytics and how it helps us analyze our own sites and how to make them better. For today's post, I would like to talk to you briefly on some of the points I went over in my first presentation on the SEO copywriting certificate training call.