Today, Pepsi MAX joins forces with global entertainment innovators, Xbox LIVE to announce the launch of a Pepsi MAX branded mini-game modelled on the innovative football action seen in Pepsi MAXs Crowd Surfing TV campaign. This UK project is part of a wider global digital push to amplify the 2012 'MAX It!' football meets music campaign in the digital space. This commitment to giving Pepsi MAX fans, a truly immersive experience,

These days whatever it is you want to do - whether it is to find a convenient pub for a quick beer, or to plan your next holiday, you are very likely to start off the process with a search engine. Bing UK prides itself on taking search beyond ten blue links to actually helping you complete these tasks, from our cleverly organised results that make things easy to find, to unique tools such as Local Scout, Bing Events,

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Microsoft Advertising, in conjunction with IBM has launched Project Sunblock, a leading online brand protection and verification tool, offering brand safety for its advertising partners. Integrating with a clients existing advertising server platform, Project Sunblock minimizes a users exposure to advertising placements which conflict with their values or endanger their reputation. To provide this security,

As part of the BBCs Technology of Business series, each week they ask an expert in their field for their thoughts. This week Andy Hart, General Manager of Microsoft's Advertising and Online division in the UK gave his expert views on digital and the future of advertising. Andy explains how in the old days advertising was very simple. Now though we have digital which isn't just another channel.

As part of the BBCs Technology of Business series, each week they ask an expert in their field for their thoughts. This week Andy Hart, General Manager of Microsoft's Advertising and Online division in the UK gave his expert views on digital and the future of advertising. Andy explains how in the old days advertising was very simple. Now though we have digital which isn't just another channel.

The iPad app follows hot on the heels of MSN's first Xbox app , released last December. What's in the MSN app? The MSN app for iPad presents the same exclusive and original content as found on the new-look MSN UK . Its easy to find what you want with stories being split into six main channels: News, Sport, Entertainment, Lifestyle, Cars and Video. You'll also find our pick of the day's best features' in Editor's Picks.

The iPad app follows hot on the heels of MSN's first Xbox app , released last December. What's in the MSN app? The MSN app for iPad presents the same exclusive and original content as found on the new-look MSN UK . Its easy to find what you want with stories being split into six main channels: News, Sport, Entertainment, Lifestyle, Cars and Video. You'll also find our pick of the day's best features' in Editor's Picks.

Having successfully launched the IAB rising star award winning Filmstrip and Billboard formats earlier this year, we are proud today to be running the next instalment of new creative formats on the MSN Homepage in the form of the Sliver Pushdown . The Sliver Pushdown comes with the mantra of Invite, Dont Interrupt a format that perfectly combines high impact,

On Sunday 4 th December PLAN UK , a charity who works with the worlds poorest children to move themselves away from a life of poverty, to a future with opportunity, ran their first ever MSN UK homepage takeover as part of a 3 phase campaign in December with MSN. As PLAN UK isnt as well-known as some other UK charities, the aim of this campaign was to deepen PLAN UK s brand presence in an already cluttered environment,

The future of the consumer home and the future of the living room is something Microsoft has been passionate about for more than a decade. While there are transformative technologies in development that will create opportunities for you to engage and interact with your environment in the home in new ways, one of the biggest changes will come from a much more familiar place - the television.

For all those who love to race, October sees the launch of the next iteration of the highest rated racing game of this generation: Forza Motorsport 4. With any exciting product comes the ultimate challenge whats the best way to launch? With a 90 TV clip to launch Forza Motorsports 4 in the UK, Insights from a Thinkbox research study showed over half of people go on to search as a result of seeing TV adverts and so uniting Bing with Forza was a natural outcome.

For all those who love to race, October sees the launch of the next iteration of the highest rated racing game of this generation: Forza Motorsport 4. With any exciting product comes the ultimate challenge whats the best way to launch? With a 90 TV clip to launch Forza Motorsports 4 in the UK, Insights from a Thinkbox research study showed over half of people go on to search as a result of seeing TV adverts and so uniting Bing with Forza was a natural outcome.

Its sometimes said digital ad formats are often the same with no innovation. Well that is simply not true! Yesterday Microsoft Advertising UK launched its first ever film strip format via MSN UK Homepage Takeover for Ford. The film strip is one of 6 IAB rising star award winning formats which harnesses the power of 5 x 300x600 ads in one making it a highly interactive format. The Ford film strip placement is built for interaction so it show cases video, galleries,

At Microsoft Advertising we strive to offer the newest and most creative tools and techniques, allowing marketers to explore news ways of engaging customers. This week weve launched a campaign that does just that. Capital Ones 'Credit Made Clearer' campaign is about educating consumers of the potential finance orientated pit-falls when traveling. When combined with inspirational and useful holiday advice this makes for a compelling and useful resource,

At Microsoft Advertising we strive to offer the newest and most creative tools and techniques, allowing marketers to explore news ways of engaging customers. This week weve launched a campaign that does just that. Capital Ones 'Credit Made Clearer' campaign is about educating consumers of the potential finance orientated pit-falls when traveling. When combined with inspirational and useful holiday advice this makes for a compelling and useful resource,

Being a marketing manager at Microsoft I constantly keep an eye on the industry to see whats new and innovative. Day in day out, we often just see the same old things done but occasionally, there comes along a gem that makes you sit back, take note and think what a fantastic idea! The Obstacle: Within Korea, Tesco had to overcome one obstacle they had fewer stores against the number one supermarket retailer in Korea.