Google likes spam . Sounds surprising? Well, actually it does! Of all the spam that is generated, Google seems quite comfortable with 5% of the lot. Now we all know that spam is bad, right? Wikipedia says, "In the last few years, and due to the advent of the Google AdSense Web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites.