After eight weeks of tough battling, Microsoft Advertising's inaugural Digital ZENSES Championship has finally concluded. Walking away with the title of Digital ZENSES Master was young Media Executive from StarCom MediaVest in Hong Kong - Steven Chan. Steven topped the charts with full marks of 22,800 points, beating approximately one thousand other marketers to take home the title, as well as a ticket to SPIKES Asia Advertising Festival in Singapore,

Hear from Chris Chen, Weber Shandwicks Director of Digital, on where he sees change, challenge and exciting opportunities for advertising & PR in the year ahead. View the video here.

Week-long festival aimed at ending 'Digi-Keratitis'. Singapore/Hong Kong, June 29, 2010 - It was exactly 10 years ago that Microsoft Advertising first sponsored the Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has continued its commitment to the festival and to moving the needle in the digital advertising industry forward. This year was no different. With some of the world's leading digital marketers present at the festival,

The Internet has changed the way consumers perform their day to day activities, and there's no denying that it will continue to change the way they communicate, seek information, entertain themselves and even make transactions. However, what this means is that consumers are now a lot more segmented and are becoming harder to reach. It is also harder for brands to ensure that they're getting the attention of the people they need to grow their business.

Content: " Everyone is going digital, but at the end of the day we all want one single communication ticket to move across different platforms, from TV, print, online, and social media". Hear from Kenneth Wan at Group M in Hong Kong on how integration is the next challenge facing agencies, mobile's impact on internet usage and the importance of training .

We recently spoke to Joseph Hayes from Starwood about creativity and localization in Asia. Hear Josephs view of how the convergence of platforms is driving creativity and innovation, and the importance of localization in Asia.

Check out this recent case study - we worked with The Upper Story to develop a web-based Kung Fu game that showcased IE9s unique processing capabilities. The game, marketed via Windows Live Messenger, Hotmail and MSN saw over 510,000 unique visitors in its first seven weeks, across South East Asia and New Zealand. CASE STUDY: Microsoft turns to computer game for IE9 launch By Magz Osborne on May 6, 2011 )3 days ago( filed under Digital , Asia-Pacific http://www.

"The way two humans beings interact is the future of how a human being will interact with a PC or a device."   Haresh Khoobchandani, Microsoft's Chief Marketing Officer for APAC, talks about the fascinating developments of natural user interface, and how creative technology is changing the face of marketing. Watch the video to find out more.