Our pay per click )PPC( for SMB series has come to an end. Sob. We tried to make running a successful PPC campaign easy to understand for all in 12 magnificent blogs. We hope you think theyre worth it. For any people out there hoping to set up an adCenter search account from scratch, wed really recommend reading each one. Youll learn exactly how to set up each section of your account,

Here at adCenter HQ, we know that the world of Paid Search can be a daunting and intimidating place. Filled with confusing acronyms )CTR, PPC, ROI(, complicated technology and mind-boggling concepts, it can be enough to make you slam your laptop shut.

Here at adCenter HQ, we know that the world of Paid Search can be a daunting and intimidating place. Filled with confusing acronyms )CTR, PPC, ROI(, complicated technology and mind-boggling concepts, it can be enough to make you slam your laptop shut and commission another magazine ad instead. But doing that can mean your business missing out on millions of new customers, brand awareness and ultimately, pots of money. So, to try and make paid search into a simpler,

This morning I went to a brilliant SES session by Guy Levine )@guylevine from www.returnondigital.com (. Aiming to 'make PPC as sexy as possible', he covered all the basics of paid search, plus a few added extras, and generally left the audience with a comprehensive starter pack for creating an effective account on Bing, Yahoo!, Google and Facebook. Here are his top insights and tips. 1. The main differentiators between the competitors are: Google has the biggest market share.