I recently wrote about the benefits of direct mail for garnering new copywriting clients. Now that I've been branded a "lover of all things old-school", I want to teach you a pre-Internet content marketing strategy that still effectively lands new clients: Writing articles for trade magazines. Trade magazines are print publications )remember paper and ink?( that focus on the business aspects of a particular industry. You probably specialize in certain niches or topics ,

As a freelance copywriter, I've put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way. I didn't use SEO or pay-per-click. I didn't go to networking events and shake hands with half the Rotary Club. And I didn't take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE .