Posted by Lindsay When I was an in-house SEO I hired outside SEO consultants. Now as the outside SEO consultant I often work with in-house SEOs. In the comments of my most recent post, an interesting question came up, "...why would a company who has an in-house SEO expert hire an external company?" Here are 8 excellent reasons why talented in-house SEOs often bring in outside help. 1. Specialized Expertise Not too long ago, SEO was a niche marketing specialization.

Posted by Lindsay A typical SEO site audit takes me around 50 hours to complete. If it is a small site )<1000 pages(, I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of six weeks to complete a full site audit.

Posted by Lindsay The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email to mammoth document of more than 50 pages that can take a month or more to complete.

Posted by Lindsay Last week Jen and I attended the Search & Social Summit here in my backyard of Tampa Bay. This isn't your typical conference recap post, though. I wanted to focus on the action items that still stand out for me a week later, the things will make a difference in what I do or how I do it. Perhaps you'll rethink the way you do a thing or two as well. Outsource, Seriously. Kevin Henrikson is a low key guy,

Posted by Lindsay This post is about three pretty interesting things in my book: opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. Youve been warned, OK? Thats OK. Who are you, anyway? I know, I know - I havent been very active on the blog, nor have I been oot 'n aboot on the conference circuit much this year )Did I mention I'm Canadian?(. But I have been busy! Back in January,

Posted by Lindsay After putting in years as an in-house SEO, last month I took a leap to the agency-side of the business. In-house, I had the opportunity to solicit and retain SEO services from some of the search industrys best and brightest. Ive also been tasked to manage consulting gigs that were already in place. For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre.

Posted by Lindsay After a whole month on the job I can attest that its an exciting time to work at SEOmoz! In the midst of a tough economy, we are delighted to see continued growth in the number of PRO members we serve as well as an impressive stream of consulting inquiries. To help support our next stage of growth, we are hiring an SEO! Wanted: SEO Expert to Join the SEOmoz Team I cant wait to meet the next addition to our team!