The Jersey Shore is back and up to its old antics again. My guess " you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing " is that you're not tuning in. Hey, I hear you. But do you know who isn't offended by it? The 8.4 million people who tuned in to the season premiere last month, making it the network's most-watched series episode ever. Whether you're a true fan of Snooki,

There's been a lot of talk about "story" here at Copyblogger lately. Actually, they've been talking about story for about four years, but you might not have realized it. As a content marketer, or even just a blogger who's trying to figure out the basics, you're writing a story. Every day. With every word you put in front of your readers. So far, Robert Bruce has given us a lesson in dramatic tension ; Sonia, protagonists ; and Brian,