There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that's irresistible to your audience and positions you as an authority? And how do you do it if you've never built one before? In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success , many of you said you were having trouble finding your unique style and turning it into a brand. So,

Have you ever been to a concert where the opening act was just awful? Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in. That quality they're lacking is called showmanship " and it's not just for musicians. You can spot a blogger who lacks showmanship a mile away.