How much time do you spend pulling campaign reports, formatting them, and sharing them with your stakeholders? And how many data sources do you have to include? How quickly can you make time-sensitive creative or media optimization decisions for live campaigns? If you're like many agency and advertisers we know, these are among the greatest challenges in our world of data driven marketing. That's why we've partnered with Praxinet ,

Last week, we launched a series of features in the Media Console aimed at evolving the Atlas Universal Action Tag )UAT(. Largely based on client feedback and changing needs for tag management, these features increase flexibility, control, and ease of use of the UAT. Increased Control Closely manage your piggybacked tags by: · Selecting start and end dates for piggybacked tags to fire. · Enabling and disabling piggybacked tags in two easy clicks.

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There's no doubt you are aware of various global industry-led initiatives around online privacy and self-regulation for Online Behavioural Advertising )OBA(, which includes the implementation of the AdChoices icon. The AdChoices icon is used across ads that are behaviourally targeted, or that are collecting data for OBA purposes at a later time.

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest )!( point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most recent success of the IAB Rising Stars solutions . One size fits'few Atlas's approach to rich media is unique. We don't believe in offering a limited "one size fits all" built-in rich media solution,

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising )OBA(. The goal of the AdChoices program is to ultimately deliver a better consumer experience with digital advertising"but what if the icon negatively affects the look of the creative itself?

We've been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas Search Desktop Tool )ASDT( is all of those things. You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file into the tool.

It's with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to your audience. Over the past year, we've been working with clients participating in the beta to continue to unlock features and capabilities for Audience Messaging,

  Please join us for a webinar from 10:00 A.M. to 11:00 A.M. )Pacific Standard Time(, on Wednesday, December 7th, as we review the details of our 2011 release of Atlas products. Contact your Atlas Account Manager or Client Partner to receive the detailed invitation. Atlas Product Marketing will host this one-hour webinar that will cover recent Atlas product releases,

Our AdChoices program launches tomorrow for Atlas Media Console clients! We are looking forward to bringing our advertisers a simple and scalable method for implementing enhanced notice on their ads according to Self-Regulatory Guidelines for Online Behavioral Advertising )OBA(. By way of a quick update, we will not be automatically opting all U.S. advertisers into the AdChoices program at launch, but will be deferring that until a later date.

As advertisers, our efforts focus on bringing awareness to our brands and products, connecting deeply with consumers in relevant and meaningful ways. And while we all strive to implement the most effective, most strategic plans to reach our audiences, we should remain consumer-focused along the way. Part of that consumer-focus means providing transparency and education about our digital practices in data collection and use.

On Monday, we hosted a webinar providing Atlas clients a high-level overview of the self-regulation initiatives underway in the US, particularly highlighting the AdChoices program. What's clear is that there is a lot of information out there, there are a lot of players involved, and initiatives have been a bit of a moving target over the past year. There are three main takeaways from the insights our Director of Privacy, Rob Gratchner, provided during the webinar: 1.

If you're an Atlas client, you may have noticed a change in the Media Console UI yesterday: the new Audience Management tab . We're gearing up to launch Audience Messaging out of beta very soon )more on that to come!(, and yesterday marked yet another release in the Media Console: A/B Testing, which all clients can now access via the new Audience Management tab.

Consumer privacy and self-regulatory compliance have become mainstays in the lexicon of digital advertisers today"particularly in the U.S. And yet, because of emerging standards and rapidly evolving compliance initiatives, our collective roles and guidelines can quickly become confusing. We'd like to invite Atlas clients to join us on Monday, September 19 at 1pm PST for a webinar hosted by Microsoft Director of Privacy Robert Gratchner. In this session,

We just announced the launch of a new Excel Add-in for Atlas Media Console, which allows our clients to perform many of the tasks they typically accomplish through our web-based UI right in Excel. For those clients already using it, weve made a few changes, aimed at improvements to the workflow and usability. While most of the updates have centered around quick feedback from clients on column ordering, included fields, and improved error messaging,

I recently had a conversation with a former Atlas colleague, someone who has extensive industry experience. We talked about conversion attribution"what the right conversion modeling looked like, what the right technology would be to support it )yes, my answer is still our own Engagement Mapping(. And then he asked: Why do you think most advertisers are still not measuring and optimizing using some sort of attribution model?

Sky's the Limit: API Mystique In the past, whenever I spoke about APIs"to clients, partners, or even internal folks"I did so with a healthy dose of trepidation. The tricky thing about an API is that it's not tangible to the likes of sales folks, or the majority of clients we have daily conversations with"it lives within the realm of the mysterious "backend," and seems to be deeply understood )start to finish( only by developers and IT pros.

Most media plans tend to start and end in Microsoft Excel. With that in mind, were very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program youre so familiar with using. The Atlas Media Add-in leverages our suite of Atlas APIs, which enables quick calls to the server to access most of your campaign management, creative, and trafficking workflows in Excel. With the Media Add-in,

Were pleased to participate in World IPv6 Day on June 8 th . What is IPv6, why does it have a special day, and why is Atlas participating, you ask? All good questions. Ive tried to break down the specifics of World IPv6 Day below, but if youd like more info, Ive also listed additional resources at the end of the post. Whats IPv6? IPv6 is an upgrade to the current version of Internet Protocol )IPv4(. While IPv6 has been around for years,