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Author: Malcolm Sheppard
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Ghostblog It! Hire a Writer Who Pretends to be You - But Better
Most blogs are like whale carcasses. They drift ashore from parts unknown, look like they've been dead for weeks, and they stink. Man, do they ever stink. That's because intelligence and business savvy don't necessarily indicate writing ability. There's no shame in that, either. Expecting a blog to turn a manager into a writer is like expecting MSPaint to turn one into an artist. Skill matters. That's why recycled clipart and truncated,
author: Malcolm Sheppard
publisher: Search Engine Journal
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